Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Kat Blair

I am a full-serviced stylist. I am not one of the ones that are making you “come washed, blowdried, and halfway done” lol. I pride myself on giving my clients an excellent experience. When they arrive, I’m ready for them, and they are getting shampooed, conditioned, blow dried, and sometimes trimmed before we get started. And the hair is included! That’s rare these days, but that will always be my standard as a licensed cosmetologist. Read more>>

Ché Elizaga Castro

96% of potential customers don’t trust your ads (inc.com, 2019). Come Alive Co is making selling human through the connecting power of Brand Story: specifically, the first Brand Story framework by a woman of color, for women and empathetic leaders. Read more>> 

Andrea & Aaron Miller

Our passion and focus is to truly get to know the clients that we serve. Many people in the wedding industry will show up on the day and their client will be complete strangers to them. Read more>>

Kristyn Carmichael

As a law school graduate, you have two typical projections for your legal career – work for a law firm, typically litigating cases, or work for a corporation or government agency. Read more>>

Jonaé Richmond

The biggest difference in between our firm and the industry standard is rarely do people expect to see young, black women owning and operating an engineering firm. We are not what typically fits the perception of owners, and even working professionals in the engineering/architecture industry. Read more>>

Destiny Soria

My company is different due to me being different. I have learning disabilities, ADHD, and (I’m) autistic. I am also a Native American Kickapoo. My production takes in anyone who wants to act and learn to be an actor and hires those who want to be in crew positions etc. I give those who are different like me a chance and give them an experience of a lifetime. Read more>>

Nova Phoenix

What is happening in our society? We are losing ground in how we function, interact and go about our daily lives. We are inching towards a state of despair that we haven’t seen in decades. Read more>>

Deslyn Adams

Hello, my name is Deslyn owner of Quality Content LLC started in Michigan but am now located in Florida. (Quality Content) Koality Kontent is a sustainable collection of puzzles for animal lovers and avid puzzlers looking for a high-quality puzzle that is both mentally challenging and environmentally conscious. Read more>>

Kaitlyn Duffey

All CBD is not created equal. There are two very important things to check for when purchasing CBD. It is so incredibly important that the source of your CBD is trusted and ethical. While growing, hemp plants can be treated and sprayed too late in their growth process causing harm to the finished plant. Read more>>

Nicole Sauk

Most business owners know they need a website and see it as a necessary business expense. And a lot of my competitors advertise their services that way as well. What most people don’t realize is that a website should be an investment. Read more>>

Alex Albarran

Contractors (especially in South Florida) have a notorious reputation for poor communication, missed deadlines, shady business practices etc… We all know someone who has a “contractor horror story”. Having to deal with the hassle/stress of working with an unprofessional GC is very frustrating and has become all too-common. Read more>>