Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Stephanie Baudhuin

This particular topic has been both a pain point and a growing opportunity for Crummies. Yes I make Vegan food and my target audience is most definitely plant based folks. What I want to talk about is that, to me, Veganism comes with a host of stigma and negativity. I want even the most die hard meat eater to try my food and have an open mind about it. You would not believe the conversations I have had. I started selling my product at the Greeley Farmers Market back in 2019. Read more>>

Amy Henry

The coaching industry as a whole tries to work within a “mold”. Instead, I recognize that each child and their family dynamic can be wildly different, and deserve to be treated as such. Big Picture Parenting works to truly understand families, honor their culture, and empathize with their unique set of circumstances. To this end, I started working with parents to help them reduce the chaos and yelling in their home, increase communication throughout the household, and parent with more joy and less stress. In order to better serve each family, Read more>>

Terry Ware Sr

I believe that setting yourself, or company, a part from others helps you to be even more successful. Starting out I was determined to keep the cost of publishing as low as possible in order to set us a part from other companies. However, even in that there was still something else that was constantly on my mind, another way to set us a part from other companies. That way was to become a resource to other people in helping them to become not just published, but Self-Published, creating Entrepreneurship. Read more>>

Sierra Castleberry

We bring a loving environment for all ages and fandom. We feel that our area is underserved when it comes to toys and video game stores. We bring all the fun and happiness to our community. We love sharing the vintage and modern day fandoms with everyone! Read more>>

Jessica Nguyen

24Athletics is a small business here in San Diego and the perks of being small is having the availability to be hands on with every aspect of design from start to finish. I have a selection of leggings that are handmade, which gave me the ability to source the fabric and come up with designs that can be tested until it meets my standard. I look for fabrics that are durable, comfortable, and made from high quality fibers. I aim to create leggings that feels like a second skin, so you can focus on the task at hand. A lot of time, I will reach for what makes me feel comfortable and confident. I believe a lot of people can relate to this. Read more>>

Ram Rodriguez

Hello, I’m Ram and I’m an independent designer of underwear / swimwear and other things that are comfortable, sexy and fun. My designs are different from the industry standards, as I focus on catering to men AND shapes instead of just one or two body types (yes, I do high waists too!). One thing I do differently from the industry is that I carry a wide range of sizes in my patterns and all my patterns data is true to size. Read more>>

Taylor Smith

Variant Alloy Wheels was created out of the need to fulfill gaps in the aftermarket wheel world. With over 15 years of industry experience, we found many flaws in the marketplace and took it upon ourselves to change the way wheel manufacturing operates. We make full use of our engineering teams’ talents and maintain full control over the quality of our wheels at every stage of the manufacturing process, thus contributing a superior product than those around us. Read more>>

Derick Vogel

We provide top level credit coaching and education on a very personal level. We believe that without the education of how credit really works then credit repair is not as impactful, it’s an integral part of the process. Several companies can help get items deleted for a lot of people but if they do not teach them how to manage their credit report, individual credit accounts, and their finances then it’s does not have the same impact. Clients come to us all the time from other companies frustrated because they do not get any help on how credit reporting to the three major bureau’s works. They tell us the received no communication or when they do get communication it is with a call center. Read more>>

Amanda Ravetta

I believe I do several things differently from the industry standard. From answer my phone when it rings 99% of the time, to rolling up my sleeves and getting to work to a prepare a house for professional photos, using an extremely talented professional photographer, and having great strategies to make hard things happen; to name a few. Read more>>

Mitch Rafter

When it comes to magazines in general, not just horror magazines, they all pump out magazines without a thought about innovation. When I first started my magazine I pulled ideas from other print media, such as comic books, trading cards, etc.. to help set my magazine apart from the rest. All of my efforts went into doing things the others didn’t and taking advantage of being a small independent magazine. This allowed me to do small print runs of gimmicky issues the others wouldn’t be able to touch. Creating coffin shaped magazines, scratch’n’sniff, gold embossed, 3D, Read more>>

Charles Patti

We are a health and wellness clinic that specializes in Psychedelic Ketamine Therapy. What sets us apart from other organizations in the industry is that we hand-tailor our protocols to serve our client’s needs. We take an integrative approach to healing mental disease through meditation, counseling, healthy lifestyle changes, and psychedelic therapy. Additionally, our medical staff can empathize and relate to our clients because we’ve all been helped by the medicine. Read more>>