Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Jeney Christensen

Unlike most bakeries, Peney Cakes is on wheels. When customers come up to my Dessert Trailer and ask where I am located, my answer is always, “Wherever I am parked!” Read more>>

Belle Jones

I hand select all ingredients for all of my products, to ensure they serve the proper purpose. I also make sure to test them before make them available to the public. Read more>>

Michael Maley

I think some people mistake a real estate agent as a pushy car salesman. I have always looked at my profession much differently. I see myself as a guide and an advisor to the clients I am honored to have. Read more>>

Priscila Fadul

Yes! Absolutely. I have a better approach to skincare. I want to prove that one can experience the complete luxury and benefits of a multi-step skincare routine without a vast collection of products. With 30 years of behind-the-scenes insights, Lendava was created to differentiate fact from fiction. Read more>>

Natalie Estess

Since the beginning of my photography journey, I’ve been very blessed with the gift to see people and show them a version of themselves they may not be seeing in everyday life, reflecting back to them the power and impact they have in life. Read more>>

Abraham Morales

Fixing things is underrated. These days, most things are not made to last or be fixed. Consumerism fueled by big brands has trained most of us to expect the next best thing and be ready to discard our items at the first inconvenience. At Jam, we do things differently. Read more>>

Katherine Dwight

We do almost everything differently from the industry standard. We are all about making everything in house from scratch. We go back to basics, the way food used to be cooked. It all starts with using what’s available from our local farmers. We only use seasonal produce that is grown utilizing sustainable practices. Read more>>

Dave Veit

Sure there is! To put it simply, my job is to create an enjoyable interaction with/for my subject(s) so their enjoyment shows in the portrait while “the other guys” just take pictures of dogs looking cowed into a sit/stay. Read more>>

Josh Sprague

Have you ever thought you could do something better than the rest simply by making an effort that is marginally more than flicking a grain of sand? Or really make a difference if you put your full energy into it? Well that’s how Seven Clay started. Read more>>

Mike Bolio Liz Keating

On a small scale, we are trying to reshape how couples think about design expectations and flower availability, with the hope that one day, this becomes part of a larger movement in the wedding industry. With our focus on being sustainable and sourcing locally, Read more>>

Priyanka Narwaria

Other than business and movies I love to write poems. There is a popular poem in Hindi/Urdu Read more>>

Melanie Wilson

When I first decided to start the company I was aware of other agencies in the genre. I knew from my experience in sales and marketing over 25 years that in order to stand out you need to offer service that distinguishes yours from the rest. To be fearless and do it differently. Read more>>

Yelena Royzen

Welcome to Roezen Skin Care. Please, explore the essence and enjoy the benefits of the Roezen skincare ritual at your convenience – suitable for ALL skin types. Huh, who pops a skin-care line in the refrigerator? – we hear you ask. Read more>>

Dawn Estrada

We believe in knowing where your food comes from which is why sustainability and giving back to our community is an important core values we have as a small business. Read more>>

Ashford Kamau

As the music business progressed, there’s been a decline in authenticity among artists’ work and the record companies that support and control the industry standard. Because of this, there’s been an influx of characters and ideologies that obviously do not truly appreciate the art, Read more>>

Anna Clare Monlezun

I believe that I bring an ethos of partnership and relationship to the conservation and agriculture industry. In fact, I believe that conservation and agriculture should be one and the same endeavor. Read more>>

Michelle Johnson

Even though the beauty industry is centered around customer service, it amazes me that when it comes to standing behind the chair many stylists don’t become relational with their guests. It has become about making money. Read more>>

White Delicious

I’d be reluctant to say I’m Different from any other rapper that’s currently out there because everyone has their thing. But something I do that most people don’t, is I write constantly. This is something I do for fun, sure. And it’s definitely a hobby, because I haven’t made any money off of it. Read more>>

Jessie Kates

It has been an honor to be a part of the yoga industry for over a decade. Any time you spend a good amount of time and energy in an industry, you begin to see the common goods and naturally, a current of what you might do differently also emerges. Read more>>

Natalia Trevino Amaro

Historically, when it comes to fashion, it’s always been an elitist industry that gatekeeps information and is almost “inaccessible” or “unapproachable.” Through my brand and content, I hope to bridge that gap and share my knowledge of the industry so that others can feel welcomed and included in it. Read more>>

Kella Rose

The Global Institute of Wellness defines wellness as, “the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health.” What do you think when you hear the word wellness? For many, these words relate to the area of physical wellness. But what if I told you wellness was more? Read more>>