Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Bobby Baker.

Most companies in the digital marketing space focus on the service instead of the business. Agencies worldwide worry more about which service they are providing instead of the tools necessary to grow a brand. Read more>>

Osmany Torres

As a creative person, it is challenging for me to pigeonhole myself or to stick to one constant idea. Change and diversification are inseparable parts of any creative mindset or process. Read more>>

Chi Lopes

Hollywood Dance Intensive was created out of a lack of thorough, professional industry training. The industry standard for dance conventions and intensives is, of course, dance classes. Dance Classes ARE one of the most important things to becoming a great dancer but, there is so much more to make it in the industry that was missing from the U.S. dance market. Read more>>

Nikki Branch

A few years ago, I noticed a considerable lack of support for the underdogs. The ones who don’t have a large social media following have no celebrity endorsements or don’t get the opportunity to share their incredible story with others. I decided to create that space. It is essential for women-owned businesses, especially new companies, to feel support because it can feel lonely when you’re new, trying to make a mark in your industry. Read more>>

Brooke Rozmenoski.

As a functional nutritionist we marry what we see in our clients lab testing with nutrition, lifestyle, and movement support to help them receive individualized support that not only meets them where they are currently at in life and their body but helps them work thru the things they need to feel their best and achieve goals they may have been stuck in achieving. Read more>>

Charles Graham.

Our firm specializes in representing people who’ve been seriously or fatally injured by 18 Wheelers. Our firm is unique because the founding partner of the firm has owned and operated a trucking company and freight brokerage company. My practical experience of buying and putting tractor trailers into operation gives us a unique perspective of the trucking industry. This includes compliance with regulations by the trucking company, safety and best practices for drivers, and the realities of how failure to adhere to safe practices can lead to catastrophic results on the roadway. Read more>>

Emily Robbins

Something I feel I do differently than what I find is “industry standard” is that I do not tend to sway my couples one way or the other when trying to decide on doing a “First Look” with the groom over waiting till you’re walking the aisle. It can be beneficial with the timing of everything to do a first look and I do make those positive qualities clear. Read more>>

Mary Kay Ziniewicz

Bus Stop Mamas is a new lane for employers to find talent. The high tech, high touch platform is designed for employers to quickly meet talent that is experienced, eager to work and off market–moms. Read more>>

Ansony Kim

I feel like a ton of photographers tend to focus on one niche with their photography, whether it’s doing weddings, couples, elopements, sports, brand work, etc. A common question photographers get is “what kind of photographer are you?” and they will usually respond with their specific area of focus with “photographer” attached to it at the end. Read more>>

Ash Ogle.

Many concert photographers focus on the artists during a show. I really enjoy capturing the environment as a whole. I want someone to look at my photos and feel like they were there. So I tend to focus a lot on the crowd and from the crowd shots. Read more>>

Jade P.Sutherland

Krunchy Kulture is about representation and affordability, run by myself and my husband. I’m the mother of four, three of which I’ve cloth diapered. When I cloth diapered my first child nine years ago there were very few options for modern cloth diapers. With limited options, there certainly weren’t any brands using Black and brown babies in their advertisements and absolutely none were representing us in their designs. Read more>>