Doing things your way is one of the best parts of being your own boss and when done right seems to be highly correlated with outsized success. So, we wanted to gather real-world examples to shed more light on how the best artists, entrepreneurs and leaders differentiate themselves from others in their respective industries.

Renee Saulsbury

When I started my company it was important for me to provide a solution inclusive to the everyday family. Photography can be incredibly expensive – and rightfully so – but that doesn’t mean the average family shouldn’t be able to have quality photos taken. I did not grow up in a family that ever got their photos taken, that just was not an option for us financially and now being a mom myself, I feel called to make sure other families are not missing out. Read more>>

Brian Green

When the 2018 Farm bill was passed federally legalizing the cultivation and processing of hemp, we were elated to understand that to mean Delta-8 THC was also legalized. That paved the way for businesses like our own to set up shop and begin trying our hand at the American dream of running a successful business. As we conducted our market research, we quickly identified that many companies were lacking greatly in creativity and innovation. Read more>>

Marta Renilla

Definitely. My family and I have a business background on top of the equine knowledge. I have a Business Bachelor degree and my father and sister have worked in finance and marketing in different industries for many years.
Prior moving to the US, I was a semi-professional and Dressage was more a hobby than a job. Read more>>

Alexis Lunsford

Something that I believe may not be an industry standard at this time is really being sure to catch the vision the couple has for their wedding celebration. Read more>>

Ryan Gwilliam

I adopted a puppy on a whim and had no idea how to train him. That’s how I got started as a dog walker, which developed into an obsession with dogs. I kept growing and learning and now have a team of 14 employees training and socializing up to 70 dogs a day. We offer training, boarding and daycare. Read more>>

Kristen Truman-Allen

I use the wilderness and physical experiences as thought provoking metaphoric topics for leadership Coaching Read more>>

Chretien Gerada

Provide an atmosphere that is welcoming to each and every individual that steps foot inside the space. Read more>>

Jazmine Powell

One of the things that I try to do to stand out from other catering companies is building a relationship with my clients. Read more>>

RickJamesHoover

Blvk Mrkt does everything different. We are different in every sense of the word. I enjoy where the industry at right now, but we more or less represent the things that’s DIFFERENT from the industry norms and sounds. The Blvk Mrkt for artist to freely express Read more>>

Sonia Moroni Duru

Around branding! My approach to branding is pretty different and unique Read more>>

Justin Gold

Most salons in the beauty industry either pay commission or have booth renters, but we pay salary! Read more>>

Christy Lynn

Yes. I incorporate live music, choreographed dance theater, specialty acts and while providing customized costuming. Read more>>

Natalia Acosta

I work solo so I decide what to do and decide how us going to be I design classic designs so they can be use for years Read more>>

Liduvina Mavarez

We do Desserts with natural and functional Read more>>

Carla Garcia

I am very much different than most photographers in my area. I work with my clients to create large, beautiful artwork they can use to decorate their home. Read more>>

Michael Rakim

I carry out the special privilege as a Local Photographer helping frame the soul of different Lifestyles rather it be celebrating life events, producing eclectic art projects, to birthing unique Business identities for Entreprenuers. Read more>>

Allison White

Absolutely! I do so many things that don’t fit into the box of your typical wedding photographer. First— I help construct your timeline for your wedding day! If my couples are working with a planner & coordinator, I work alongside them to prioritize the moments that are important to the couple. This includes adding extra space for breaks where my couple can have a few minutes to themselves during their wedding day to reconnect and soak up their time together. Read more>>

James Freeman

The word “oddities” has become watered down as the industry has grown to absurd proportions. At this point people call arts and crafts oddities, and to me a dead bug in a Hobby Lobby glass dome isn’t an oddity, it’s a just a dead bug in a glass dome. I love to see people being able to make a living off of what they love, but it’s led to the industry becoming almost unrecognizable to me. Read more>>

Elizabeth Babinski

The writing and storytelling! Or this has always been the core of my business. There are a lot of officiants out there, but there aren’t too many that focus solely on storytelling and good writing. It’s not just about having gone to school once for writing, but the constant dedication to improving. I’m always developing my own work, whether through book or poem format, so I can bring that to the wedding ceremonies I write. I’m constantly in school. Read more>>

Malik Watson

ZionSunEnergy really focuses on a full home recipe for success. Too often in the industry, companies focus on just a solar power solution. These companies do not fully recognize any of the other factors that contribute to a full home efficiency answer for your home. What do I mean by that? Sure you can put a lot of solar panels (modules) on a roof, but how old are the windows? How old is the AC unit? Some of these questions need to be asked to ensure you’re getting the most out of your Solar system. Read more>>

Khloe Churko

Most business owners start a business for one core reason – to be different. Entrepreneurs find a gap in a system or an industry and they find a way to do that job, or sell that product better. That’s how business evolves and how the world keeps changing. Pink Noise MGMT originally was created because I saw a hole in the music business management world. I continuously would hear horror stories about bad business management. Read more>>

Hugo Fernandez

the passion that I put into each event to make the dreams of that client who trusts us come true Read more>>

Lexi Lew

When I’m not songwriting or performing in a Songwriters round, I fill my time with Cover gigs. Since graduating from Belmont University in 2016, I’ve been blessed to rely mostly on cover gigs for my main source of income. In 2017, I purchased my first loop station to add to my solo acoustic show. One pedal quickly turned into many more pedals at my feet. Read more>>

Jacqueline Williams

Yes, I like to say I offer Luxe Balloon decor. I offer more of an Organic and custom color look versus the standard classic balloon decor. Read more>>

Rocio Lorraine

Faith Therapy is Bible Based Therapy. Equipping women to Heal through Faith. Read more>>