Today we’d like to introduce you to Joseph Deal
Hi Joseph, we’d love for you to start by introducing yourself.
Founded and created by Joseph deal (est. 2016). Hustle by nature = Our Hustle United By Nature HBN, is a movement that capitalizes on working towards a certain goal no matter what the goal is to you.
“Reach the world but touch the hood first” in other words, we want to touch all the urban communities first and eventually, reach the entire world through wearing our clothes and expressing ourselves through fashion.
Our quality in terms of clothing is the best, Our goal is to continue to provide the best quality when it comes to fabrics and garments
I’m a hustler. but not the sly, fast-talking, shady caricature that the term might imply. Rather, I embody the textbook definition of the word: an aggressively enterprising person.
In late November of 2019, I decided I wanted to spend all my time building Hustle By Nature, the clothing brand i created two years prior.
“9-5 work just ain’t for me,” I declared.
For the month of December 2018, I rented a kiosk at the Cherry Hill Mall to sell my hoodies and t-shirts, which target urban teens and young adults.
The foot traffic from Christmas shoppers was certainly worth the investment, but the kiosk wasn’t big enough to contain what I aspired to build, which is a lifestyle brand and community space that celebrates the culture of hustling.
In late February a month before the beginning of the pandemic, I signed a lease to rent a storefront in downtown Pennsauken, New Jersey.
There wasn’t much inventory at the Hustle By Nature store when I opened and interviewed with WHYY.
But after posting a new design on Instagram a week.before, I sold several hundred dollars worth of merchandise. And that same week, Sean Chandler, the 23-year-old safety for the New York Giants, visited my store and purchased an $80 hoodie. Chandler is also from Camden. I’ve also should to other celebrities after him
It has only been up from there, but I has come with challenges. This journey is definitely not for the weak at all.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve had clothing drops that didn’t sale. A store that opened in the beginning of the pandemic. You name I’ve probably experienced it, but it has only made me want my dream more and I go hard everyday for it.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My love of fashion has broaden my visions. I now have Hustle and Social Entertainment which is getting me in the rooms with the right people. I am just patiently waiting for my seat at the table. I think what gets me noticed by the right people is my ability to turn coal to diamonds. My undying love for my community and the people who live here. Every year around Christmas I host a toy drive, Easter I’m hosting egg hunts for kids. I try to give to the community that nourished me and made me who I am.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Yes, the most important lessons was how to survive when literally everything and everyone was shilut down. I had just signed a 2 year lease a month before the world shut down for 2 years. I couldn’t t back out, but need to pay rent and sale product. I had to think out the box and make it work. This was my dream and I was living it. Luckily for me people love HBN, because I manged to stay open until my lease was up.
Pricing:
- 200 HBN Utilty Coats / Jackets
- 150 HBN Track Suits
- 100 HBN Hoodie
- 75 HBN Hoodie
- 50 HBN T-shirts
Contact Info:
- Instagram: Hustlensocial
- Facebook: Joeydeal
- Youtube: https://m.youtube.com/watch?v=5hu3qX3nAUs&pp=ygUNSHVzdGxlbnNvY2lhbA%3D%3D
Image Credits
Thank you to everyone who has worked with me and my team over the years to capture videos and photos of us.