Today we’d like to introduce you to Emmanuel Etti
Hi Emmanuel, please kick things off for us with an introduction to yourself and your story.
My name is Emmanuel Etti, and I am the Creative Director and Founder of The Rightz, a globally recognized leather-making enterprise based in Lagos, Nigeria. With a background in Customer Service, People Management, and a degree in Business Administration, I ventured into the world of leather craftsmanship to create premium products that reflect excellence and innovation.
I started as a bag maker during the COVID-19 pandemic. My zeal for creativity led me to meet a woman who made souvenirs for parties and events on a small scale. I approached her to learn the basics and later gained advanced training via YouTube. Initially, I didn’t see it as a business—just a skill to make bags for myself. However, when a colleague placed an order, it opened my eyes to the potential of monetizing my skill. I registered the business and started operating formally.
After a year, I delved into leather work and began crafting leather shoes, bags, belts, and wallets. I made many mistakes along the way, but attending entrepreneurship trainings at the Enterprise Development Center and Lagos Business School taught me what it means to run a business that impacts society.
Today, we create high-quality leather products customized with uplifting and inspiring words for those who need a boost and value well-being.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Just like Will Rogers said, “The road to success is dotted with many tempting parking spaces.” We all know that difficult roads often lead to beautiful destinations. My journey hasn’t been smooth, but the lessons have been invaluable. For instance, I didn’t make any profit in my first year of business. I invested a lot of money in machinery that wasn’t necessary at the time, leading to losses and bad debt that took a while to recover from. However, I’ve always encouraged myself to focus on my ultimate destination: becoming a global brand known for its positive impact on society.
Though the road has been rough, the destination is worth it. My relationship and social life have been affected because my mind is constantly on improving my business. My social engagements and hangouts have significantly reduced. Nevertheless, my goal is to be a person of value, creating meaningful impacts in the lives of individuals, the society, and the community at large.
Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in creating high-quality leather products customized with uplifting and inspiring words. Initially starting as a bag maker during the COVID-19 pandemic,
I later expanded into crafting leather shoes, bags, belts, and wallets.
What sets me apart is my dedication to infusing positivity and motivation words into every piece I create. I’m proud of the journey from a humble start to becoming a recognized brand known for making a positive impact in people’s lives.
Can you share something surprising about yourself?
Something surprising that most people who know my work/brand might not know about me is that in addition to crafting high-quality leather products, we specialize in customizing them with positive and uplifting words.
Our aim is to spread positivity and motivation through our creations.
What sets us apart is not only the quality of our products but also their affordability. Our pieces are not only exquisite but also make wonderful gift items that carry meaningful messages of encouragement and inspiration.
as part of our CSR, we supported Primary school students in 2021 by donating school bags to them and this year we partnered with DaisyTech to sponsor Data Analytics and Python training study material for a student in secondary school.
Contact Info:
- Website: https://beacons.ai/therightz
- Instagram: https://www.instagram.com/therightz.ng/
Image Credits
Image Credits @therightz.ng