Today we’d like to introduce you to Adalgisa Mullano Fernández

Hi Adalgisa, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

My career path began during my time at university, where I studied fashion design. While I initially envisioned a future in design, I became increasingly fascinated with the marketing side of the industry—specifically, understanding how and why certain fashion brands achieve success.

This curiosity led me to launch my own fashion brand, a project I was deeply passionate about. Unfortunately, like many others, my business faced challenges during the pandemic, which led me to pivot my career. That’s when I started working in marketing for various companies. This transition sparked an even greater interest in branding and strategy, eventually leading me to my current role as CMO at Olympus Marketing.

Today, I’m passionate about helping brands develop their unique voice and identity, enabling them to stand out in competitive markets and build strong, loyal communities. While I’m fully dedicated to my current role, I still hold a deep love for fashion and plan to apply everything I’ve learned in marketing to relaunch my own fashion brand in the future.

We all face challenges, but looking back would you describe it as a relatively smooth road?

It hasn’t been a completely smooth road, but every challenge has shaped my journey. One of the biggest hurdles was the impact of COVID-19 on my first fashion brand—a deeply personal project that I had to let go of due to circumstances beyond my control.

When I transitioned into marketing roles, I encountered another challenge: working with people who didn’t have the willingness to teach. This made it difficult to grow and adapt as quickly as I wanted, especially in an entirely new field. I had to learn to be resourceful, self-driven, and rely on my ability to observe and figure things out on my own.

Despite these obstacles, I kept moving forward and eventually found opportunities where I could thrive. These experiences taught me resilience, adaptability, and the value of sharing knowledge—qualities I now prioritize when working with my own teams.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

My work revolves around creating strategies that allow companies to stand out in competitive markets, build strong communities, and cultivate long-term loyalty. I specialize in crafting marketing campaigns that balance creativity with data-driven decision-making, ensuring they not only resonate emotionally but also deliver tangible results.

What I’m most proud of is the ability to help brands transform their stories into something meaningful for their audience. Seeing a brand I’ve worked with establish itself in its niche and connect authentically with its customers is incredibly rewarding.

What sets me apart is my blend of creativity and strategic thinking, which comes from my foundation in fashion design and my years of experience across different industries. I approach marketing with a designer’s eye for detail, ensuring that every touchpoint is not only functional but also visually and emotionally compelling.

Additionally, having started my career in a challenging environment where I had to learn independently, I’m deeply committed to fostering collaboration and knowledge-sharing in my teams. I believe that empowering others is the key to collective success.

How do you think about happiness?

What makes me happy is creating something meaningful—whether it’s developing a brand’s identity, crafting a marketing campaign, or brainstorming a future fashion project. I find joy in the creative process and seeing how my work can inspire or impact others.

I’m also happiest when I see growth, whether it’s a brand finding its voice, a team member thriving because of guidance I provided, or my own professional and personal development. Helping others succeed and knowing I played a part in their journey is incredibly fulfilling.

On a personal level, spending time with my adopted pets and family always brings me happiness. They’re a reminder of the simple joys in life and the importance of love and connection.

Ultimately, I’m happiest when I feel aligned with my passions—combining creativity, strategy, and connection in both my work and my personal life.

Contact Info:

• Website: https://www.olympusmkt.com