We love contrarians. We love hearing unique view points and so one of our favorite things to ask folks is for them to tell us something they believe that most people in their industry disagree with. Check out some of those responses below.

Bruce Wawrzyniak

I maintain a firm commitment to quality over quantity. I cannot and will not work with a client that I just don’t believe in and/or can’t get behind. Far too many people are more interested in the proverbial, “As long as the check clears,” but I can’t in good conscience take on a client that I wouldn’t be motivated to work for, just because it means additional revenue for my company. Read more>>

Cynthia Rando

Our company is unique in the sense that we can truly say we are industry agnostic, this is one aspect that can generate resistance from others in industry because in business you are incorrectly taught that this is an impossibility. Read more>>

Kathy Young

As a copywriter and brand messaging strategist, I believe you can’t effectively write as a business without understanding your audience *and* the heart behind your brand (or at least, who your brand aspires to be). I find that most small businesses owners will fall under one of two camps: Read more>>

Sarah Moser

Designing a space with the current popular trends of the moment. I usually tell my clients NOT to follow the current design trends. I loathe when designers proclaim what is trendy and what is in or not. Design is subjective. Design should be personal and tailored for the homeowner, not for what is currently trending. I tell my clients to choose what they genuinely like regardless of trends because they are the ones who will be living in that space. Read more>>

Julie Zats

Most people think that content creation isn’t a real job and believe that creators should not be compensated large sums of money for their hard work. In reality, content creation is no different than acting, filming, directing, producing, and/or even pursuing theater. In order for a creator to make a successful video, they must first storyboard the video. From there, the creator has to film the content. This requires knowledge of film, lighting, and storytelling. Read more>>

Matthew Jackson

I truly believe that most people don’t really want to do the work. That’s in both my industry and in general. I think they disagree with putting in the work, doing the research, and all they want is microwavablemicrowabale success. But what they don’t understand that success does not work like that for everyone. But what you must understand is that if you want something to last, take your time, you want something quick go fast. Read more>>