We love contrarians. We love hearing unique view points and so one of our favorite things to ask folks is for them to tell us something they believe that most people in their industry disagree with. Check out some of those responses below.

Morvarid Reyes Talebzadeh

As a cinematographer, I hold a belief that may be considered somewhat unconventional in my industry: “Perfection isn’t always the goal, and sometimes embracing imperfections can enhance the storytelling process.” Throughout my journey as a cinematographer, I’ve come to realize that the pursuit of perfection can sometimes stifle creativity and limit the emotional impact of a visual narrative. In the early days of my career, I was always obsessed with achieving flawlessly composed shots, impeccable lighting, and technically pristine visuals. While technical proficiency is essential, I soon discovered that there’s a certain charm and authenticity in embracing imperfections. Read more>>

Taly Matiteyahu

Most people in the dating industry believe that the convenience of asynchronous interactions outweighs the benefits of synchronous interactions. Other dating apps have members set up profiles for others to peruse, consisting of a few photos, stats, and tidbits of information about the person. But profiles are pretty ineffective ways to assess compatibility and chemistry for a few reasons, a notable few include – Read more>>

Kaia Hofmeister

At KHofmeist Media, I do a variety of things for clients, including photography, small-scale videography (music videos, commercials and short documentaries), and I run social media for businesses. One of the biggest things I get is, “people really hire you to run their social media?” And the answer, simply, is yes! Social media is more than a place to post things, its a marketing strategy and, when used effectively, can broaden your audience, boost your search engine optimization and can significantly impact your brand’s overall success. As the owner of KHofmeist Media, my role in running social media for businesses goes beyond merely “posting things.” Read more>>

Lena Katz

Most people in the creator marketing industry believe that technology, specifically AI-driven automation, is a magic solution that will decrease or eliminate the need for brand-side teams to do any “deep work.” There are tools that promise to: 1. Execute niche-perfect creator discovery searches, delivering a list of pre-vetted and screened creators. Those don’t work because they rely on keywording and category organization that’s been done by humans — with varying levels of accuracy/honesty. Read more>>

Jessica Bradley

I work in the beauty industry, and own a small business as an aesthetician providing lash extensions (along with other lash and brow treatments). My ‘unpopular opinion’ amongst beauty industry standards is tipping/gratuity. I don’t accept tips on services from clientele. On occasion I choose a local non profit to donate gratuity collected to, and left it as an option to clients should they decide to donate or not. I’ve worked in restaurants and coffee shops as a server, where tipping is the norm (although, unsurprisingly, I have opinions regarding overall tipping). I preface this unpopular opinion with I do ALWAYS tip in restaurants, where unfortunately its a known standard that server minimum wage is $2.33/hr from their employer and consumers are subsiding their wages by tipping. Read more>>

Lauryn Pena

When I agreed to publish Love and Mardi Gras, I completely underestimated the level of importance that social media plays into book marketing. Even if you have a massive powerhouse of publishers and publicity surrounding your book, everyone needs to self-market through social media. Booktok and Bookstagram is extremely popular and offers a level of visibility that is crucial to selling books. It’s a bit intimidating especially for introverts and writers, including myself, tend to be introverted. Read more>>

David Sahagun

All knowledge, all improvement comes from a place of humility. One is considered sensible not because of what you know but because of what you know that you don’t know. . Curiosity, questions, willingness are ways for growth. Read more>>