We love contrarians. We love hearing unique view points and so one of our favorite things to ask folks is for them to tell us something they believe that most people in their industry disagree with. Check out some of those responses below.

Kimi Liopé

I grew up being a musician and dreaming of significant success in the industry. After years of blood, sweat, and tears I decided that, in my mid-20s, it was time to diversify my income. When you are an artist, the industry does the best it can at pigeonholing you and making you feel like you can’t do anything else. In reality, some of the most prominent artists make most of their money outside of the music industry. Don’t try to fit into their boxes, try an monetize your other passions as well.! Read more>>

Daniel Bussius

A travesty is happening to small businesses worldwide. Their growth suffers due to ineffective, costly marketing strategies. The issue stretches beyond business owners, impacting the entire marketing industry. Despite rapidly evolving consumer behaviors and expectations, marketers cling to outdated strategies, like the 20-year-old “marketing funnel”. Read more>>

Andrea Bev Ledbetter

YOU DO NOT HAVE TO NICHE DOWN TO BE SUCCESSFUL. Brands that are the most successful across gaining visibility with their audiences on social media, DO NOT NICHE DOWN. The most successful brands are brands that are personable with their audiences and pull from all of their niches and not just one. When you advertise your brand, you should be as personable and relatable with you audience as possible. Your audience wants to see YOU. Read more>>

Justin Rhymes

For years and even to this day, people always operated under the pretense that every model had to have a certain look, a certain facial structure, a certain body type. There was a point where people were getting plastic surgery or buying the app called “Face Tune” or etc to fix who they were. Me personally though, I never subscribed to that. I think anyone can model, I think everyone can be photogenic. Read more>>

Manuela Zoninsein

A critical lesson for success as an entrepreneur is accepting the status quo and fundamentally understanding and empathizing consumer desires and preferences. In sustainability — and specifically, single use beverage packing, where I work — that can be a bitter pill to swallow. Read more>>