Today we’d like to introduce you to Kristin Luckie

Hi Kristin, please kick things off for us with an introduction to yourself and your story.

Following a corporate restructuring in February, I became an independent practitioner and the owner of Kristin Luckie Communications. In this role, I’ve doubled-down on my support of small businesses and nonprofit organizations, having recently worked with clients across education, history and the arts to provide strategic PR support and communications counsel. My background, however, is incredibly varied and my experience spans brands big and small. Some might say this is a weakness, but I think being somewhat of a Swiss Army knife makes me a better partner and a more nuanced storyteller.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

The past ten months have taught me a lot — about business, and also about myself. A layoff is like an accelerant for Imposter Syndrome but starting my own consultancy and contracting business independently has been a really positive anecdote. There is no one else to rely on for networking or new business, invoicing or operations. It’s a forcing function, and has helped prove to myself that I’m capable of anything.

Alright, so let’s switch gears a bit and talk business. What should we know?

Kristin Luckie Communications is a communications consultancy built on the belief that every client deserves a true partner — someone who listens deeply, communicates openly and constructively, and crafts programs that are as strategic as they are inspired. I’ve been in their shoes before, after all, and I know how hard it is to find! Whether it’s securing impactful media coverage, creating engaging owned content, or preparing executives for pivotal stage moments, I really strive to bring a polished, resourceful, and fresh perspective to every project. I relish in transforming complex ideas into compelling narratives, helping organizations cut through the noise to share stories that matter, and I think they see the labor of this love in the final product (and in the partnership we share.)

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?

The nature of PR and communications demands more thoughtfulness and intentionality than ever before, full stop. With audiences bombarded by an endless stream of information, brands and executives can no longer afford to tell stories that fall flat or fail to resonate. Ben Bradlee’s famous shorthand, “mego” (“my eyes glaze over”), is as relevant today as it was in the newsroom. Too many stories today are “mego” — they lack utility, intention, or a clear point of view, leading to content that vanishes into the digital void without making any real impact.

As the channels for storytelling grow and the competition for attention increases, brands must take a hard look in the mirror and ask: Are we truly connecting with our audience, or are we just adding to the noise? Thoughtful communication requires more than clever copy or trendy visuals — it demands clarity, purpose, and a deep understanding of what matters to your stakeholders. Whether it’s an executive op-ed, a social campaign, or a major product launch, every piece of communication should serve a larger strategy, provide real value, and reflect an authentic voice. In this landscape, success belongs to those who can break through the “mego” barrier and craft stories that are not only heard but remembered.

Contact Info:

• Website: https://kristinluckie.com/

Image Credits

Future Days Photography