Today we’d like to introduce you to Kirsten Gollier.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I come from a general digital marketing background—meaning I’ve done all the things! I started my career working in-house at nonprofits, where small budgets often meant small marketing teams. This created an environment where everyone had to “wear all the hats.” Some of the hats I wore were: website maintenance, email marketing, social media management, video production, photography, public relations, even event planning! I became a very well-rounded marketer, but there were still some aspects I needed to learn. One of them was SEO. At that moment, I pivoted to agency life and started learning SEO on the job. I quickly discovered a real passion for it and went on to work at multiple SEO agencies across the United States. In May 2023, I took everything I had learned and launched my own SEO agency.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I wouldn’t say the road was bumpy, but it was definitely winding! My husband spent several years pursuing two different master’s degrees and then started his career, which meant we moved quite a bit—from Central and Western New York to Arizona, then back to the East Coast in Southern New Jersey, and finally to Northeastern Pennsylvania. Each move meant I had to transition into new roles, new teams, and entirely different marketing environments.
While this could have been a challenge, I see it as an advantage. It kept me from getting too comfortable in one place and forced me to adapt quickly. I had to learn new strategies, new industries, and different ways companies approach marketing. This experience made me agile, resourceful, and well-rounded—qualities that have been invaluable in running my own business.
It also solidified my love for remote work. One of the best things about SEO is that it can be done from anywhere, and after years of adapting to different workplaces, I’ve built a business that allows me that same flexibility!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Intertwined Digital Marketing is all about making SEO both effective and accessible for small businesses. We provide a full range of SEO services—including on-page and technical SEO, Google Business Profile optimization, review generation, link building, and analytics/reporting—all with a focus on transparency and affordability.
What makes us different? We don’t believe in one-size-fits-all SEO. Instead of locking clients into rigid packages (like “X pages optimized per month” or “Y keywords targeted”), we craft personalized strategies that align with each business’s unique goals. Our mission is simple: to provide ethical, results-driven SEO without the inflated costs or vague promises that are all too common in the industry.
Another thing that sets us apart is our size. When you work with Intertwined, you won’t be passed around from one account manager to another—you’ll have direct access to your SEO expert (me!). Every month, you’ll receive a detailed breakdown of what we worked on and how your site is performing, so you’re never left wondering where your investment is going.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
COVID reinforced just how crucial SEO and a strong online presence are for businesses. When everything shut down, people turned to Google more than ever to find what they needed. The businesses that had already invested in SEO had a huge advantage—they were the ones customers could find, even when foot traffic disappeared.
The pandemic also solidified my love for SEO because of its remote-friendly nature. While so many industries faced uncertainty, I was able to continue working and even deepen my expertise, all from home. It was during this time that I truly leaned into SEO, realizing that not only is it an incredibly powerful tool for businesses, but it also provides the flexibility to work from anywhere.
Pricing:
- Base packages (5 hrs) starting at $600/month
- Premium packages (10 hrs) starting at $1,200/month
Contact Info:
- Website: https://www.intertwinedseo.com/
- Instagram: https://www.instagram.com/intertwinedseo/
- Facebook: https://www.facebook.com/intertwinedseo/
- LinkedIn: https://www.linkedin.com/company/intertwined-digital-marketing
- Youtube: https://www.youtube.com/@IntertwinedSEO
- Yelp: https://www.yelp.com/biz/intertwined-digital-marketing-westmont
- Other: https://www.intertwinedseo.com/seo-office-hours
