Today we’d like to introduce you to Kelly Rose Sarno

Kelly Rose, we appreciate you taking the time to share your story with us today. Where does your story begin?

My name is Kelly Rose Sarno and for the last 15 years I have shared my life on social media. Over the last decade I have created a great community that is supportive and energetic. In 2020 I decided to brance off and create my own comapny, Declan’s Mining Co. We create mining buckets that are ffilled with authentic gemstones, minerals and fossils hidden in clean filtered play sand for our customers to dig through to find the treasures.

We but our brand on TikTok and very quickly (second video) experienced our first viral video! This brought in almost 1,000 orders in 48 hours. It was such a wild ride trying to scale our business so quickly. We were able to pull it together and have been growing steadily every since.

We all face challenges, but looking back would you describe it as a relatively smooth road?

It certainly has not been a smooth road. Coming from a single mom family, I went right into working rather than continuing my education in college. So running a business was completely foreign to me. Learning how to run and operate a now global brand has brought on many challenges that we work to overcome daily.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?

Declan’s Mining Co. is a 100% female owned and operated small business in Massachusetts. We specialize in mining buckets which are a fun activity for all ages. Our hero product is Declan’s Mining Bucket which contains authentic gemstones, minerals and fossils for our customers to dig for and sift through.

We are well known in the TikTok community as we have 1.1Million followers and are one of the top 10% of TikTok Shop brands. We took a favorite past time and put a fun, modern spin on it to make it more mainstream and accessible to do right in your own home.

I’m most proud of operating and funding the entire company independently and having a staff made up of 10 incredible women. I love that my two sons see their mother be strong and independent and thier father support the vision of success that I had. Ad a family owned business I’m most proud of creating a life that supports other families and creates a sense of connection with our customers.

What makes you happy?

Seeing small business owners thrive and overcome the odds. Having a creative vision and bringing it to life is sometimes an impossible feat. It takes a special person and an unshakable mindset to fit against the uphill climb that is creating a new company.

Contact Info:

• Website: https://www.declansminingco.com
• Instagram: https://instagram.com/declansminingco
• Facebook: https://facebook.com/declansminingco
• Youtube: youttube.com/@declansminingco
• Other: https://tiktok.com/@declansminingco

Image Credits
Jessica Kretzenger Photography