Today we’d like to introduce you to Jeddie Carnes

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?

Jeddie Carnes is the inspiring owner and founder of GLAAM by Jeddie and GLAAM Cosmetics. With over 13 years of experience as a self-taught makeup artist, Jeddie transformed personal adversity into a mission to empower others through beauty. As a domestic violence survivor, Jeddie learned the art of makeup not just as a means of self-expression but as a tool to conceal bruises and scars. Her journey began during a challenging period in her life when she used makeup to cover visible signs of abuse. Through this experience, Jeddie realized that makeup could do more than enhance one’s appearance-it could also help restore confidence and dignity. This understanding became the foundation for GLAM by Jeddie and GLAAM Cosmetics, a brand dedicated to women of restoration and women on the go.

Jeddie’s expertise in makeup artistry is driven by her deep understanding of the power of transformation. She meticulously honed her skills to create products that are not only beautiful but also resilient, ensuring long-lasting wear that doesn’t require frequent touch-ups. Her commitments to quality and durability reflects her belief that makeup should be a source of strength, allowing women to move through their day with confidence.

Under Jeddie’s leadership GLAAM Cosmetics and GLAM by Jeddie embraces a philosophy of sustainability and ethical practices. The brand is vegan and cruelty-free, aligning with Jeddie’s personal values and her desire to create a positive impact. She is passionate about promoting beauty products that are gentle on the skin and the environment, making GLAAM Cosmetics a brand that resonates with modern, conscious consumers.

Jeddie Carnes story is one of courage, resilience, and hope. She uses her platform to advocate for survivors of domestic violence and to raise awareness about the challenges they face. Through GLAAM Cosmetics and GLAM by Jeddie, she has created a supportive community where women can find beauty products that suit their busy lifestyles while also feeling seen, heard, and valued.

Jeddie’s mission is to empower women to embrace their unique beauty and to find strength in their stories. By choosing GLAAM Cosmetics, customers are not only investing in a high quality makeup but also supporting a brand that stands for more than just beauty- it stands for impact and empowerment.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?

While the journey of GLAAM Cosmetics and GLAAM by Jeddie has been incredibly rewarding, it hasn’t been without its share of challenges. Like any startup, we’ve faced obstacles that have tested our resilience and determination. One of the most significant struggles we encountered early on was establishing credibility in a competitive industry dominated by established brands. Building trust with consumers and gaining recognition for our products required strategic marketing efforts and a strong focus on quality and customer satisfaction. Additionally, as a survivor of domestic violence, navigating the emotional complexities of my personal journey while simultaneously building a business presented its own set of challenges. It was important for me to strike a balance between sharing my story authentically and maintaining professionalism in the business realm. Moreover, sourcing sustainable and ethical materials for our products posed logistical challengers. We had to carefully vet suppliers and ensure that our production processes aligned with our values of environmental responsibility and cruelty-free practices. This commitment to sustainability has been a core aspect of our brand identity, but also required careful planning and investment. Despite these obstacles, each challenge has been an opportunity for growth and learning. We’ve emerged stronger and resilient, with a deeper understanding of our mission and purpose. Evert hurdle we’ve overcome has reinforced our commitment to empowering women through beauty and making a positive impact on the world.
Overall, while the road may not have been entirely smooth, it has been immensely full-filling. Our journey is a testament to the power of perseverance , passion, and purpose driven entrepreneurship. We remain steadfast in our dedication to creating beauty products that not only enhance outward appearance but also uplift spirits and inspire confidence in women everywhere

We’ve been impressed with GLAAM Cosmetics , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?

GLAAM Cosmetics isn’t just another beauty brand; we’re a movement, a philosophy, and a celebration of women empowerment and individuality. Here’s what you should know about our brand: At GLAAM Cosmetics, we’re not just about makeup. We’re on a mission to empower women of restoration and women on the go, helping them feel confidence and beautiful everyday. What sets us apart from others? Our cutting-edge formulations, including long lasting makeup solutions and skin-nourishing cosmetics, that is vegan, cruelty and paraben free, we have included built in primers and correctors , with high quality mica pigments for lightweight, long lasting wear for 8 hours of wear that is transfer proof, and other advanced technologies that set us apart from competitors.

What are we most proud of brand wise? GLAAM Cosmetics takes immense pride in several aspects of its brand identity, but if we had to highlight one aspect above all, it would be our commitment to empowering women. We are deeply proud of the role we play in helping women feel confident, beautiful, and empowered through our products and brand ethos. From our inclusive product range designed for women of all ages, backgrounds, and skin types to our support for women’s restoration programs and community initiative’s, we strive to uplift and inspire women every step of the way. Our dedication to promoting self-love, self-expression, and self- confidence lies at the heart of everything we do, and it’s what we are most proud to represent as a brand.

What has been the most important lesson you’ve learned along your journey?

The most important lesson to learn along our journey with GLAAM Cosmetics is likely the value of adaptability. In the cosmetic industry, trends, customer preferences, and market dynamics can change rapidly. Being able to adapt your products, marketing strategies, and business approach to meet evolving demands is crucial for long term success. Additionally, staying attuned to customer feedback and market trends can help you anticipate changes and proactively adjust your strategies. Flexibility and adaptability will enable you to navigate challenges, capitalize on opportunities, and sustain growth in the competitive cosmetics market

Pricing:

• Velvet Matte Liquid Lipsticks are $20.00
• Gorgeous Nude Eyeshadows $30.00
• Lip exfoliate : $25.00
• GLAAM Gloss : $15.00
• Lip Pencils $18.00

Contact Info:

• Website: https://Www.glaamcosmetics.com
• Instagram: @glaamcosmetics_llc
• Facebook: @glaamcosmetics,llc

Image Credits

Focus Photohraphy Kinnya Fisher