Today we’d like to introduce you to Emma Medeiros
Hi Emma, please kick things off for us with an introduction to yourself and your story.
Originally from Providence, RI, president Emma Medeiros received her degree in Integrated Marketing Communications from Emerson College, located in Boston, MA, in May of 2012.
Married that same summer to her best friend, Adam, she started a blog called Curves, Cats, and Creams, which focused on bridging the gap between straight size and plus size fashion. Emma explains “I’m so glad I had that journalistic experience because now I know how to pitch members of the press relevant, timely and, most importantly, truly newsworthy stories. I know how they want to be treated and I do my best to live up to that!”
In June of 2015, Emma started Medeiros Fashion Public Relations after realizing that, out of the thousands of fashion public relations firms in the US, not ONE of them specialized in this exploding industry. Can’t have that!!! “To me, fashion is simply FASHION”, she states vehemently. “Why should plus size fashion be just an afterthought when the majority of women in this country fall into that category? We want to be sexy, feminine, and fashionable, and designers, retailers, etc, are finally waking up to that fact!”
Happily married to her best friend, Adam, and mommy to 9 fur babies, kitties Guinevere, Felix, Oscar, Lucy, Ricky, Cosette, Hollyann, Magdalene, and Gavroche, Emma moved to NYC in 2019 in order to fully embrace all the opportunities the fashion industry has to offer. With a mixture of class and sass, the goal of Medeiros Fashion Public Relations is to place plus size fashion on an equal footing with straight size fashion. Emma declares, “There’s absolutely NO reason for them to be separate, and, once I accomplish that, I can die a happy woman!”
And the media clearly agrees with Emma. She has both been featured in and contributed articles to multiple major media outlets, such as Yahoo and Marie Claire, as well as industry-specific publications like The Curvy Fashionista, Queen Size Magazine, and Cuvicality.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I doubt any small business owner will tell you that she has never experienced struggles. For me, the main struggle was that Medeiros Fashion PR is the FIRST public relations firm in the US to specialize in the plus size fashion industry, so I had to navigate a lot of new territory and prove that my business was needed.
I also had to contend with MANY people who accused me of “promoting obesity”. I have never and will never say anything like “Get as fat as you can! Who cares about your health?” What I DO promote is that everyone, whatever their size, should have equal access to quality fashion, be treated with respect, and to feel good about themselves.
Thanks – so what else should our readers know about Medeiros Fashion Public Relations?
Medeiros Fashion Public Relations (AKA Medeiros Fashion PR) is the first in the United States to specialize in the plus size fashion industry. Now that the power of the plus purse is finally being realized, we give plus size designers, models, photographers, etc, the voice in the media that they deserve!
Typical clients include plus size designers, retailers, stylists, and publications that are located in major cities across the world, have been in business for 2+ years, and are seeking to increase their media exposure, online presence, and sales. Since Medeiros Fashion PR specializes in the plus size fashion industry, clients can be assured that each and every relationship made will benefit them; no wasted time, money, or effort!
We offer services such as press outreach, fashion event assistance, social media management,
partnership development, press release creation, media list development, feature article creation, blog page setup, writing, and commenting, social media linking, directory submissions, and recruiting participants for fashion events. Our services are competitively priced with the industry, ranging from $600 to $10,000, and each client receives a customized package to meet their goals and budget needs.
Medeiros Fashion PR proves that public relations is one of the most powerful tools a brand can have, especially thanks to the concept of “3rd party credibility”. That is the understanding that since a member of the media is not paid to write about or feature a particular client and does regardless, the client must truly have an excellent product instead of just having the money for a paid advertisement, whether or not the product is any good at all.
Medeiros Fashion PR is led by its president, Emma Medeiros, who has a degree in Integrated Marketing Communications from Emerson College. Combining that with her journalistic background as a blogger and magazine contributor and a passion for fashion, Emma launched Medeiros Fashion PR when she discovered that, despite a massive growth in the plus size fashion industry over the last several years, not a single public relations firm in the country was dedicated exclusively to that, which was unacceptable in her eyes.
Medeiros Fashion PR lives by Coco Chanel’s idea of “in order to be irreplaceable, one must always be different”, and strives to partner with clients who offer something truly unique.
Is there any advice you’d like to share with our readers who might just be starting out?
Have a VERY clear point of difference to set you apart. What do you bring to the table that no one else does? Why would someone hire you instead of another brand?
Contact Info:
- Website: https://www.medeirosfashionpr.net/
- Instagram: https://www.instagram.com/medeirosfashionpr2/
- Facebook: https://www.facebook.com/MedeirosFashionPR/
