Today we’d like to introduce you to Vero Perez

Hi Vero, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?

My name is Vero, and I am an artist and award-winning documentary filmmaker based in New York City. Over the past five years, I have immersed myself in individual storytelling, documentary film photography, and concept direction. Before this, I created visual works From NYC to LA, to the UK, I cross geographical and cultural boundaries to capture the stories of those who are transforming, evolving, and flourishing. When I take my experimental practices on the road, I am meticulous about my choice of film types and camera bodies. At prestigious events like the biannual New York Fashion Week, you can find me with vintage cameras from the 1940s and 50s slung over my shoulders. These relics from a bygone era ground me, connecting me to a past life and enriching my artistic journey.

My passion for diverse perspectives stems from my unique upbringing. Growing up within two distinct cultures and races, I developed a deep curiosity for blending ideas and connecting with people from different backgrounds. In the spirit of shapeshifting, I honorably served in the United States Navy, deploying to the Middle East. This experience eventually led me to New York City, where I channeled the discipline, initiative, and dependability I learned in the Navy into my artistic endeavors.

Today, the ethos that resonates most with me is “finish it.”

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?

Navigating the bumpy roads of NYC mirrors the challenges of life’s journey, it’s crazy out here. While my experiences may be no more difficult than those of others, I believe my responses to the ups and downs have shaped me into a unique individual.

Recently, the toughest part of my journey has been recovering from a failed business partnership. After three successful years, with a physical presence, loyal clients, and ongoing projects, our collaboration was abruptly disrupted by competition—an issue that plagues many artists and collaborators. While I understand the adrenaline that comes from healthy competition, I have always valued the mutual growth and pride that emerge from collaboration over ego. I recognize my unique talents, just as I appreciate the talents of those around me.

I am clear about my search for a collaborator of the same caliber—someone who will hold me accountable for finishing projects, build on concepts alongside me, and contribute their expertise and creative sensibilities to not only our work but capable of balancing their passionate endeavors, simultaneously. As I continue to refine my artistry, consistent in my dependability, I am confident that this ideal partner will emerge.

During this transition from partnership to sole ownership, I am rebranding both the company’s image and mission. I aim for zero limitations and zero competition, embodying authenticity, unfiltered creativity, and unpredictability. This is my response to this particular bump on my road.

Can you tell our readers more about what you do and what you think sets you apart from others?

In short, I’m a storyteller, documentary filmmaker, and visual artist, however, I question if this is even my true specialty. My art requires a dirt-in-the-nails hands-on approach, with every project meticulously organized from concept to completion. I take every step seriously—from the initial idea and treatment to the implementation. Each phase is documented, accounted for, and approved by all involved. I embrace discussions about input, changes, enhancements, and edits, as I believe that organization is key, even though it can be the most painstaking part of production. Proper preparation brings us closer to completing projects on time, on track, and within budget.
Once the groundwork is laid and we have a clear understanding of the project’s direction, I can then transition into a more artistic and emotionally driven mode. It’s akin to needing a tidy workspace before I can truly immerse myself in the creative process. Without thorough preparation, I cannot fully access this alternative, more expressive state. What comes from my alter state, the work itself, is what it turns out to be.

I’m incredibly proud of my current project, “Winner,” even though it’s still in production. This feature documentary follows the journey of a young UK designer, Jashaan Gill (Jheez), as he makes history in the fashion world. When I first met Jashaan in 2022, I had no idea I would end up sifting through old hard drives, uncovering a treasure trove of footage. I had so much material — flights, hotels, castings, models, and, of course, the inevitable drama. From models being no-shows to producers yelling, and the frantic searches for lost items, it was an invigorating experience. I’m proud I seized this opportunity. I’ve learned immensely from this journey, and it’s thrilling to transform all this footage into a full-length feature.

( more about the film at: https://www.vero.nyc/winner )

What sets me apart from others is my unwavering commitment to finishing projects. I see every endeavor through from beginning to end because I understand that time is incredibly precious. While some projects may fall by the wayside or sit on the back burner, when I truly invest my time, resources, and passion, the result often elevates my creative journey to new heights. Finishing is crucial, and it’s equally important to showcase what you’ve accomplished.

Is there anything else you’d like to share with our readers?

I’d like to end with a thought—one that isn’t so much advice as it is a reflection that helps me articulate my intentions for my work. While starting, finishing, and showcasing our work is vital, it is equally important to process, prepare, and rest. If everything were easy all the time, we might find ourselves “pigeonholed,” or stagnant, constantly comparing our progress to others. I realize now how important it is to keep a cool head, a shut mouth, and busy hands.

Contact Info:

• Website: https://www.vero.nyc
• Instagram: https://www.instagram.com/veroicon_/
• Facebook: https://www.facebook.com/profile.php?id=100090324240710