Today we’d like to introduce you to Steph Spiegel.

Hi Steph, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?

I started with a psychology degree and landed in corporate HR. It was a solid foundation. I learned how people tick, how systems run, and how decisions get made behind closed doors. From there, I moved into corporate operations and eventually into small biz consulting. I was good at it. It made sense on paper. But something never quite clicked.

I’ve always been a creative at heart. The structure of corporate life taught me a lot, but I realized I was never going to thrive in a world built on someone else’s rules. So I pivoted. I got certified in UX design and made the leap into something that actually aligned with who I am and how I work.

Now, I run a creative biz that helps small business owners — especially the ones who don’t fit the corporate mould — turn their ideas into intentional brands. I work with people who have a vision but need someone who can translate that into something real. Whether it’s branding, websites, or merch, I’m all in on helping creatives bring their ideas to life in ways that feel true and attract the right people.

Over the last five years, I’ve worked with clients across the country—designing everything from custom merch for intimate retreats to full brand systems for large-scale events. I’m in it for the “We did it!” moments, and I’ve been lucky enough to have a lot of them.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

Not smooth, but definitely worthwhile.

One of the toughest parts early on was figuring out how to take all the data from UX research and actually turn it into something useful for creative businesses. When someone says they want something “fresh and authentic,” that doesn’t come with a clear action plan. I had to learn how to dig deeper, ask better questions, and translate that feedback into strategy, design, and messaging that actually connects.

Another challenge was figuring out my own voice. For too long, I tried to sound professional in the way I thought I was supposed to. It was overly polished and not at all aligned with the people I wanted to work with. I sounded like a corporate chatbot with the occasional “y’all” thrown in for relatability. It didn’t feel right, and it didn’t work.

There were moments where I questioned the whole path—whether I was doing the right thing, whether I could actually make this work on my own terms. But every one of those moments helped me build a clearer, stronger foundation. It taught me how to guide my clients through the same growing pains with more clarity and confidence.

If I could go back, I’d tell myself to stop trying to be universally appealing and just lean into what actually feels right. That shift changed everything.

Thanks – so what else should our readers know about your work and what you’re currently focused on?

I help creative small biz owners find their voice, own it fully, and use it to attract the right people. At the core of what I do is brand strategy and design—but it’s all rooted in understanding how people connect with stories, visuals, and language. Most of my clients come to me with a million ideas and no clear way to tie it all together. They’ve got vision, passion, and potential—but things are tangled. I specialize in sorting through that chaos and building something that feels aligned, intentional, and unmistakably them.

I’m not here to make something generic look “professional.” I’m here to help people stand out in ways that feel grounded and real. That might mean going deep into the unexpected, taking creative risks, or throwing out the rulebook when it doesn’t serve the vision. What sets me apart is how I combine research-backed UX strategy with creative instinct. I listen closely, ask the hard questions, and get into the weird details most people overlook. I design brands that feel human—not polished to the point of blandness, but honest, sharp, and built to resonate.

I’m proudest of the moments where a client starts to see themselves clearly in their brand for the first time. When someone who’s been playing small realizes that their quirks, their personality, their unique point of view — it’s not something to hide. It’s the whole point.

What was your favorite childhood memory?

Definitely the cardboard fort years.

We moved a lot growing up, and every new place came with a fresh stack of moving boxes. My brother and I would turn them into submarines, command centers, or elaborate forts with secret compartments and hand-drawn control panels. With each move, our designs got bigger—and we got more committed. We built periscopes out of duct tape and paper towel rolls. Pulled old buttons and knobs off broken electronics to create full switchboards. Posted signs for “classified missions” that only made sense to us. The family dogs stood guard, and the Beanie Babies lined the walls like they were ready to report for duty.

All that moving could’ve felt like constant disruption—but it became a weird kind of creative ritual. We didn’t have roots, so we built worlds. Every pile of boxes was a new chance to imagine something wild and make it real. That mindset—turning chaos into something intentional—never left.

Pricing:

• Website Walkthrough: $300 (Can be applied to any full package if booked within 12 weeks)
• Brand Audit: $300 (Can be applied to any full package if booked within 12 weeks)
• Byte Size Microsite: $4650
• Sculpt My Site: $8225
• Brand My Biz: $7455

Contact Info:

• Website: https://intervyx.com
• Instagram: https://instagram.com/intervyx
• Facebook: https://facebook.com/intervyx