Today we’d like to introduce you to Michael Guberti.

Hi Michael, please kick things off for us with an introduction to yourself and your story.
I am a results-driven digital marketer and freelance writer with nine years of experience developing and optimizing paid and organic marketing funnels across both B2C and B2B sectors. My marketing strategies have generated approximately $90 million in lifetime revenue for my clients, and I’ve managed over $1 million in online advertising campaigns.

As a freelance writer, I have contributed digital marketing articles to the Westchester County Business Journal and Fairfield County Business Journal since 2015, and I’ve also been featured in Westchester Magazine. My articles provide actionable insights on digital marketing and social media strategies, helping businesses attract more customers and significantly increase their revenue.

My work has also been published in industry journals like the National Institutes of Health and the Plastic and Aesthetic Nursing Journal, where I’ve shared digital marketing strategies specifically tailored for medical aesthetics practices.

In addition to my marketing and writing experience, I’ve spoken at industry-leading events. I’ve been a two-time speaker at the annual International Society of Plastic and Aesthetic Nurses (ISPAN) Conference and presented at the Vegas Cosmetic Surgery Conference with my talk “How To Win On Social Media.” I’ve also participated in the “Evening with the Media” panel hosted by Westchester Magazine.

My brother and I co-founded a 501(c)(3) nonprofit organization, Guberti Giving, to contribute to a few causes. For four years, we ran in-person programs at Fordham University in the Bronx, New York, providing personal and professional development to students from the Bronx and lower Westchester. These programs taught participants how to identify their passions, create products, promote themselves, and propel their careers forward. We’re grateful to have received support from organizations such as the New York Knicks and Nextiva. The New York Knicks gave my brother and me the Sweetwater Clifton City Spirit Award at Madison Square Garden.

Our nonprofit also supports underprivileged families in the Bronx. For years, we’ve donated new and gently used clothing to 100 plus families working in the Hunts Point Market, the backbone of New York’s food industry. These hardworking families receive donations that include shirts, jackets, cushioned sneakers, and more. It’s fulfilling to know that our contributions make a tangible difference in their lives, especially for those who work on their feet all day, powering one of America’s largest food distribution networks.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As a person goes through their career path, there are ups and downs. For example, sometimes ad campaigns are effective; other times, they need to be changed. It is beneficial to publish high-quality messages consistently, learn quickly, and adjust accordingly. Not every social media post or promotional email will connect with the audience, but by studying what does get a positive response, you can enhance your strategy over time. Staying focused on gradual improvement can help you strengthen your career.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
As a marketing service provider, I specialize in creating high-quality advertising campaigns for clients across various industries, delivering results that align with their unique business goals.

For medical aesthetics professionals who prefer to manage their own marketing, I’ve developed an online course, Marketing Strategies of Med Spa Millionaires. This comprehensive course reveals the exact promotional tactics that fuel seven-figure medical aesthetics practices. With over nine years of experience in crafting, managing, and refining the marketing strategies of med spas, I’ve witnessed the full lifecycle of these businesses — my clients starting them, scaling them, and even selling them. My long-term clients successfully sold their practices from a position of financial strength after years of strategic growth.

The online course covers a wide array of marketing essentials, including email campaigns, promotional text messages, social media content for platforms like Instagram and Facebook, Google reviews, marketing calendars, high-performing promotional strategies, and profitable in-person event marketing tactics. It’s a blueprint designed to help medical aesthetics professionals achieve sustainable success.

I publish episodes on my Marketing That Clicks podcast, where I share insights on the latest marketing trends and strategies. I also introduced a Q&A segment called Ask Michael Anything About Marketing. Listeners can submit their questions to [email protected], and I’ll answer them during an upcoming episode, offering personalized marketing advice and featuring them in my weekly marketing hot seat.

<i><b>Details regarding the marketing service:</b></i>
During the marketing service, I implement the following strategies for your business:
– Paid ads on Instagram and Google (these are paid ads, not posts)
– Up to 2 promotional emails per month
– Up to 1 promotional text message per month
– A 30-minute strategy call every four months
The marketing service is a monthly charge, not including ad spend. If interested in working together, send me an email at [email protected].
<b><i>
Details regarding the online course, Marketing Strategies of Med Spa Millionaires:</i></b>
If you’re a med spa owner who’s determined to take control of your marketing and implement proven strategies that drive real results, then Marketing Strategies of Med Spa Millionaires is the perfect course for you. This course will empower you with the exact tools and tactics used by 7-figure med spa owners to attract more clients, increase revenue, and scale your business with confidence. Don’t miss out on the opportunity to learn what really works in the competitive world of medical aesthetics — this is your key to success! https://michaelguberti.com/marketing-strategies-of-med-spa-millionaires/

Can you talk to us a bit about happiness and what makes you happy?
If you can describe your life as “a life well-lived,” then that is a tremendous accomplishment. You have used your time, energy, thoughts, and effort wisely. Additionally, giving to others and helping them feel good through words of encouragement is an excellent activity that benefits everyone. To me, being a positive, God-centered, kind-hearted, good-natured person is a good way to live.

Generating positive results for my clients also gives me happiness. Setting a goal, creating a plan to achieve it, and working towards that objective is a rewarding experience.

Pricing:

• During the marketing service, I implement the following strategies for your business: – Paid ads on Instagram and Google (these are paid ads, not posts) – Up to 2 promotional emails per month – Up to 1 promotional text message per month – A 30-minute strategy call every four months The marketing service is a monthly charge, not including ad spend. If interested in working together, send me an email at [email protected].
• If you’re a med spa owner who’s determined to take control of your marketing and implement proven strategies that drive real results, then Marketing Strategies of Med Spa Millionaires is the perfect course for you. This course will empower you with the exact tools and tactics used by 7-figure med spa owners to attract more clients, increase revenue, and scale your business with confidence. Don’t miss out on the opportunity to learn what really works in the competitive world of medical aesthetics — this is your key to success! https://michaelguberti.com/marketing-strategies-of-med-spa-millionaires/

Contact Info:

• Website: https://michaelguberti.com/
• Instagram: https://www.instagram.com/michaelguberti/
• Facebook: https://www.facebook.com/michaelguberti18
• Linkedin: https://www.linkedin.com/in/michaelguberti/
• Twitter: https://twitter.com/MichaelGuberti
• Youtube: https://www.youtube.com/@MichaelGuberti
• Other: https://gubertigivinginc.com/