Today we’d like to introduce you to Lena Teva.

Hi Lena, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.

I started my journey in promotional modeling over eight years ago, working at trade shows in Las Vegas. Breaking into the industry wasn’t easy—Las Vegas is a hub for high-profile events, and standing out required more than just showing up. I quickly learned that success came from engaging with attendees, building genuine connections, and proving to brands that I was someone worth rebooking.

Through consistency and professionalism, I secured long-term clients, some of whom I still work with today. Over time, my work expanded beyond trade shows, leading to opportunities in print modeling, acting, and even judging pageants. When the pandemic disrupted the industry, I adapted by working with brands remotely—supporting digital events, content creation, and online promotions. This transition also deepened my expertise in event marketing and digital strategies.

Now, my career blends promotional modeling, event marketing, and digital promotions. I’ve had the opportunity to represent major global brands, travel for events, and navigate the evolving landscape of marketing and brand engagement. Each new experience has shaped my expertise, and I look forward to continuing to evolve in this fast-paced industry.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

It definitely hasn’t been a smooth road, but every challenge has been a learning experience. In the beginning, securing consistent work in such a competitive industry was tough. I had to network strategically, prove my value at every event, and build a strong reputation to gain repeat clients.

The biggest challenge came when the pandemic shut down live events. With trade shows on hold, I had to rethink my approach and pivot to digital opportunities. That period pushed me to explore new ways to work with brands—creating content, supporting online promotions, and finding innovative ways to stay relevant. It was an uncertain time, but it also opened doors I hadn’t previously considered.

Like any career, there have been ups and downs, but adaptability has been key. Each setback has ultimately led to growth, new opportunities, and a stronger understanding of the industry’s ever-changing landscape.

Can you tell our readers more about what you do and what you think sets you apart from others?

My expertise is in promotional modeling and event marketing, where I help brands create engaging, high-impact experiences at trade shows and live events. I specialize in bringing energy and authenticity to brand activations, ensuring that attendees leave with a lasting impression.

What I’m most proud of is the strong relationships I’ve built with clients over the years. Many of the brands I’ve worked with continue to book me for repeat events, trusting me to represent them at some of the largest trade shows and industry gatherings. Being recognized for my ability to connect with audiences and enhance brand presence is incredibly rewarding.

What sets me apart is my ability to adapt to different brand voices and event atmospheres, ensuring each representation is tailored to the client’s vision. Beyond live events, I’ve also expanded into digital promotions, helping brands extend their reach through online engagement strategies. This combination of in-person and digital expertise allows me to offer a more comprehensive approach to brand representation.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?

People can work with me in several ways, whether through promotional modeling, event marketing, or digital engagement. For brands looking for an experienced and engaging promotional model, I’m available for trade shows, brand activations, and live events where I help create meaningful interactions with attendees and leave a lasting impression. My experience working with top global brands has given me the ability to represent companies professionally and authentically, ensuring their message resonates with their target audience.

Beyond live events, I also collaborate on event marketing strategies, helping brands maximize their presence and impact before, during, and after an event. Whether it’s through audience engagement, brand storytelling, or strategic activations, I work to create experiences that drive real connections.

Additionally, I work with brands in the digital space, offering support through online promotions, content creation, and marketing initiatives that help expand their reach beyond the trade show floor. Whether it’s amplifying a brand’s message through digital campaigns or engaging audiences remotely, I bring the same level of professionalism and strategy to online activations as I do to in-person events.

For those looking to collaborate or support, I always appreciate connections and referrals to brands that could benefit from experienced event representation and marketing expertise. Following along on social media, sharing my work, or simply reaching out to discuss potential opportunities are also great ways to connect. I’m always excited to explore new collaborations and continue helping brands create impactful experiences both in-person and online.

Contact Info:

• Website: https://lenateva.com
• Instagram: lena_teva