Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Judy Cirullo

As a former clinician and 4x practice owner, I realized that many businesses have solid infrastructures to support their operations and administrative processes. However, gaps in the business culture indicate a need for an infrastructure to support people’s growth and development. Read more>>

Lizzy Roman

One of the biggest ways Owa Owa diverges from the industry standard is that we don’t just focus on what’s practical—we focus on what’s meaningful. In an industry often dominated by faceless, mass-produced products, Owa Owa is all about heart, nostalgia, and creating memorable experiences for pets and their humans. Read more>>

Adam Lillhannus

We do our very best to keep our customers happy and satisfied, by going above and beyond on delivering their Swedish Candy to them, or allowing them to pick-up candy at ungodly hours when that is their only possibility, or what their cravings are asking for.

We interact with out customers and ask them from time to time about what they would like to see changed in our assortment of sweets. Read more>>