Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Olivia Zakes Green

I’m a queer woman who has the incredibly good fortune to be in community with many queer & transgender people in the Seattle area. Read more>>

Tanisha Tucker

As a mom, wife, teacher, and business owner I take tremendous pride in my business that represents my name my reputation and my legacy. Read more>>

Heidi Smith

I started as an independent stylist in 2021. During a pandemic and flourished. I had 12 years experience behind the chair when I started my business. Read more>>

Tess Craig

Absolutely! One aspect where I diverge from the industry standard is in how I approach the tattoo experience. While many tattoo artists provide a comfortable environment, I strive to craft an experience that is tailored to the specific context and nuances of each tattoo interaction. Read more>>

Laurie Ehrlich

I chose to primarily focus my work on nonprofits, schools, and camps because they are spaces that I have lived and breathed, both personally and professionally. Read more>>

Laycie Moore

In the wedding industry- no matter your market or price range, Ive began to realize how hush hush the industry is in terms of pricing for services, package offerings etc. Read more>>

Ray Ball

Galaray House is an innovative and dynamic art gallery in the heart of Lexington, Massachusetts. Our gallery is designed to bring art, culture, and community together in a fresh and approachable way. Read more>>

Syd Spencer

Our founder, Kelley Roy, started ADX with intention and a strong sense of purpose to create a space for everyone that values creativity, connection and belonging. We are not funded by investors or driven by profit. Read more>>

Jessica Sprenkel

We are a gym created to serve mostly women (first difference, catering to an underserved demographic) and we do not focus on or promote weight loss, which is a huge industry deviation. Read more>>

Jenn Cohen

As an Intuitive Consultant, I help people and companies get clear on their intuition. My focus is strengthening the awareness of intuition in the Entertainment Industry. Read more>>

Amanda Luhowiak

My husband, Derek and I have been self employed the entire time we have been married. We started first with a small but mighty local food truck called Local Sixfortyseven and then after a couple of short years we decided that was too mobile and turned our focus to opening a bricks and mortar called The Whole Ox. Read more>>

James Addington

I believe that something that we do differently in our business is the ability to focus on the differences and uniqueness of our team members. Read more>>

William Cooper

Mainstream yoga in the U.S can sometimes lack inclusion and diversity. I am trained in Rocket Yoga, which is big on modifications and creating space for all to practice. Read more>>

Norma Molestina

I work with a variety of business owners. My work according to the position I hold is to lead a fairly new organization that acts as a chamber for the area where we are. Read more>>

Sarah DeYoung

One unique thing about me as an artist and graphic designer is everything I do is hand-drawn. From the typeface to the circles to the shapes and everything in between, I draw by hand on my iPad Pro using Apple Pencil. Read more>>

Jayson Khan

My Health Is Wealth HTX distinguishes itself within the meal prep industry by offering a level of customization unparalleled in the market. Rather than adhering to standardized diet-specific options, Read more>>

Tonya Dugazon

What sets us apart from the typical real estate firm is The Dugazon home buying experience, where we prioritize your real estate journey above all else. Read more>>

Stephanie Angelic Vasquez

At Fair Trade Cafe, we pride ourselves on serving only fair trade certified, organic, and shade-grown coffees and teas. Our commitment to ethical sourcing extends from the farmer to the roaster. Read more>>

Julia Parzyck

One thing I’m really proud of in my inclusive wardrobe styling business, Soft Body Baddie Styling, is my holistic approach. We go beyond just putting together outfits by incorporating breathwork sessions and unpacking any body image blocks at the beginning of our styling sessions. Read more>>

Tarreyn Van Slyke

As a social media strategist and consultant, I work with a wide variety of individuals and businesses, and I try to have an extremely bespoke, personal, and custom process with each client. Read more>>

Meredith Guerra – Rutledge

You know, what sets me apart is that I don’t believe in sticking to just one way of doing things. I’m all about genuine authenticity, not the kind where you put on a show pretending to be someone you’re not. Read more>>

Renee Gunn

In the Pet-Sitting industry, the business “norm” is to provide 30, 45, or 60-minute drop-in pet-sitting and dog-walking services. Most pet owners choose 1-2 daily 30-minute drop-in services, Read more>>

Keegan Ferrell

The music industry is known for being all about time, doing things quickly, etc. And don’t get me wrong, I think efficiency and working smart is important, especially when you’re balancing 20 projects at once. Read more>>

Karen Sandoval

Libre is an Spanish inmersion class where we explore Latin culture though art,music and dance ,happiness is our distinctive label during our class Whether you don’t know a word in Spanish or are a native Spanish speaker, these fun classes is for everyone. Read more>>

Aquil Jackson

Honestly, I truly care about the music first and foremost. My creativity, My message, and overall sound that I am trying to portrait. Read more>>

Sarah Kathleen

Photography has forever been about capturing “the perfect moment”, which usually entails being still, posing to look as skinny as possible, and smiling toward the camera. Read more>>

Ming Hui

At Mobabbi, we’re pioneering an early potty training solution that begins from birth. In the United States, children typically start learning to use the potty around the age of 2. Read more>>

Laura Syren

As a retiree I started late in life, I bring a wealth of life and experiences and a fresh outlook to my artwork. I use my art differently in the industry by infusing it with a sense of wisdom, resilience and a deep understanding of human experiences. Read more>>

Gabriela Lopez

Something that we like to do differently is focus on overall wellness and mental health within the Entertainment industry and within the craft of acting. Read more>>

Shannon Simmons

Years ago, despite working in accounting and bookkeeping, Shannon found herself in the uncomfortable position of not being able to pay her tax bill. Read more>>

Dawn Dobras

I co-founded Capital F because I continued to see a problem with the way that we fund new businesses. Up to 80% of consumer spending is decided by women, we are 50% of the population, Read more>>

Kaylah Casuccio

I have been on every social media platform since MySpace days. I began taking social media seriously over a decade ago starting with YouTube. Read more>>

Linda Tsuei

2 things one from a more general industry level of fitness is this we train for the whole person – yes we are a physical form of fitness but my belief is that you are a whole person and the physicality of that one person involves so many other aspects such as mental wellness and emotional support Read more>>

Olya Fromer

We believe in the basics of movement, no matter how old or young or whatever limitations you might have. Our Industry has shifted too much into the wrong mentality about exercising “hard” and “feeling burns” and it has become less about learning and understanding the power of movement, from small to big. Read more>>