Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Sarah Dawn Gilliland

I refuse to burn myself out (again). The legal field is known for high stress, low mental health, and zero life balance. Earlier in my career, I dove deep into the “hard working lawyer” identity. I never told a client no. I made myself available anytime and anywhere. I never turned off my phone or email. It took priority over my family, marriage, mental and physical health. Working this way wasn’t sustainable, I knew it, and weird part of me was really proud of it. Read more>>

Anna Kathryne

As a ‘holistic bridal seamstress’, I consider the “whole” bride (mind/body/spirit) and the additional support they may need to make it to the aisle centered, grounded, and calm. I specialize in supporting brides-to-be as they prepare to marry the love of their life and the forever that follows. Getting married should be a love-filled experience with as little stress as possible! Read more>>

Hope Horner

At Lemonlight, we’ve moved beyond setting ourselves apart from the norm. Our high-quality videos and innovative video production process have raised the bar and set a new industry standard. The path to creating and completing a video has historically been messy and clunky, what with the multiple moving parts and hand-offs from pre- to post-production, and we decided to change that. Read more>>

Norma Coufal

I offer salon services vía curbside. Whether it’s pulling up to venues for wedding hair/makeup, mature clients that don’t drive, clients that work remotely from home, or just popping into community festivals. I make it super convenient to come in a relaxed environment and enjoy those times being pampered. Read more>>

Cristian Carrasco

This is one of my favorite questions, in the world of Walltreatments , The Wallpaper Station genuinely stands uniquely among our competitors. In most walltreatment companies they offer certain services , such as sales and installation of Wallcoverings. We provide everything from Manufacturing , custom Products, Sales, Installation , Project Management and completely insured. Read more>>

Christen Kugener

The traditional and authentic French caramel recipe was shared with me after a year of training and traveling across France with the renowned French candy-maker M. Palix. The rich, creamy flavors of our award-winning sea salt caramels come from the proprietary recipe that calls for small batches of slow-cooking caramel in the copper kettles that were brought to America from France. Read more>>

Michelle Hammond

The inspiration to launch my brand is drawn from my Ghanaian heritage and cultural influences. What sets Ruahh apart is that In weaving them into my brand, Ruahh invites everyone to explore my culture, understand its nuances and share in our sense of belonging. Read more>>

Adrienne McCall

With Pure Barre Richardson, It’s always been important to me that our clients feel known and included. Boutique fitness has a reputation for being intimidating and “clique-y”. Read more>>

Sara Gaddy and Alex Loda

The fitness industry is inundated with trendy techniques and “get fit fast” methods – at desert mvmt we focus on establishing and nourishing the relationship with your mind AND your body. Each time you step on the mat we push you to build on this relationship with intention setting, mindfulness and of course, gratitude. Read more>>

Elwena Blom

I provide an all-inclusive (comprehensive) service to my clients from pre-session consultations to final art on their walls. Most photographers just sent clients a bunch of digitals and are done. For me, that is like a chef giving the client the ingredients or the painter giving someone the paint and canvas. It is not finished. On average I spend about 15 hrs on each client. Read more>>