Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

John Holdmeier

Most brands and creative contractors or agencies in the outdoor industry focus on showing the “epic” apex experience photos and creative. I ran into this issue as a brand manager for a large publicly traded camping brand. Read more>>

Siyi Lin

In the film and television industry, most people prioritize whether a work has a market and if it can generate sufficient revenue, which is unquestionably important. Profitability is a crucial aspect in any industry. Read more>>

Holly DeBoer

One way my business differs from others in the industry, is in our desire to give back to the community in a unique way. I have recently branched out into the political arena where I can share my gifts and talents with those desiring to protect our constitutional freedoms. Read more>>

Ashton Hauff

In our local community, we have two types of design business; the traditional marketing/ad agency and the freelancer. One tries to do everything while the other niches but stays too small to solve big problems. Read more>>

Miranda Jayde

Our mission while creating Super Model Management was to be the change the modeling industry has needed for sometime and be the ones to cultivate making that change happen, We treat our models with the utmost amount of respect and care, taking all the thing’s other agencies do wrong and trying to make our agency a space where models are actually listened to. Read more>>

Brian Whittaker

Absolutely! One thing that sets us apart in the promotional products industry is our commitment to personalized service. While many companies focus solely on their online presence and transactions, we believe in the power of face-to-face interaction. Read more>>

David Bird

My really small business is all about the “plants”. Exotic plants, rare plants, unusual plants, any plant that has been overlooked by the large corporations that sell plants. Read more>>

Harrison Tweed

Well I guess the thing I do that a lot of comedians in this day and age don’t do is I don’t put too much on social media. Comedians follow social media trends and I find it extremely antithetical to what great standup is supposed to look like. Read more>>

Andrew Somuah

In the realm of creative producing and directing, I’ve always strived to defy the industry standard by focusing on authentic storytelling that resonates with a diverse audience. Read more>>

Johnathan Wood

At TAX PREMIER, we pride ourselves on providing the high quality services for our clients specifically in the small business and real estate investor realm. Read more>>

Sharri Keller

I have been told to pick one career and give it my all, yet I feel my interests led me in various directions, all of which truly pull on my heart strings. Read more>>

Emilio Corsetti III

Most companies offering aerial imaging and real estate photography either hide their costs or package them. I looked at it from the user’s viewpoint. I have a listing I want to be photographed. Read more>>

Nikki Thompson Frazier

At Sweet Encounter Bakery, we take pride in our ability to diverge from the industry standard by catering to the needs of people with dietary restrictions. Read more>>

Loydd Waki

We’re sure like with many small businesses, we give a whole lot of time, thought and energy into our products. We make gourmet Hawaiian shave ice using real-fruit syrups that we make ourselves. Read more>>

Anne Rose Hart

Joygasmic business coaching begins with full joygasmic living as the goal. Not just reorganizing how you do life and work to get bigger results, but dropping into a deeper starting line. Read more>>

Galadriel Olson

We really cater to the local art community. Aside from bringing in art and craft supplies we know and love ourselves, we also stock the supplies our customers are specifically looking for. Read more>>

Amra Hajdarevic

Free from FLUORIDE, SODIUM LAURYL SULFATE(SLS), TRICLOSAN, SULFATES, PARABENS, ALCOHOL, ANIMAL PRODUCTS, STEVIA, PEROXIDE, SYNTHETIC COLORS, ARTIFICIAL FLAVORS AND FRAGRANCE, TEFLON, PETROLEUM-BASED WAX, POLYESTER FILAMENT, ENDOCRINE DISRUPTORS Read more>>

Ronea Smith

At Ready Set Paint!, we believe in celebrating individuality. What sets us apart is our dedication to personalization. With us, customers have the exciting opportunity to customize their canvases and choose their favorite paint colors. Read more>>

Rachel Boltz

At Boltz Media, we believe in crafting digital marketing strategies that stand out from the crowd. While many digital marketing companies tend to follow the same playbook, we take a different approach by conducting thorough competitive analyses to identify what our clients’ competitors are not doing. Read more>>

B33n Had It Better Known As P.L.M. IM HIM

As a professional, one thing that I do different from the majority in my industry is, I work with talented individuals REGARDLESS of status. In the music industry and even more specifically in HipHop, a LOT of people get caught up in popularity and status games. Read more>>

Kerry Chaput

When discussing women in history, the tales are often rife with drama and pain. Many historical fiction works recount the fascinating yet tragic stories of royalty like Anne Boleyn and Marie Antoinette, or they highlight the struggles of the poor and downtrodden. Read more>>

Jesse Rahimzadeh

There are a lot of the differences between standard landscapers and my style of landscaping or land management. Freedom Forest is an edible & ecological landscaping and design company. Read more>>

Tosha and Brian Sessoms

We never want to be just the photographer and DJ at a wedding. Brian and I have always tried our best to get to know our couples prior to the wedding day. Read more>>

Sophie Clapperton

At Sophie Clapperton Designs Inc., we pride ourselves on diverging from industry standards through the prioritization of advanced building science principles in all our designs. Read more>>

Kiana Donae

In a world where social media numbers mean everything I am veering off path away from the algorithm. Social feeds are full of ads and those that have time to spend their days posting morning, noon, and night. Read more>>

Ashley Collins

As the founder and lead visionary at Ashley’s Visions & Productions (AVP), my journey has been deeply rooted in the passion for bringing diverse and fusion wedding celebrations to life. Read more>>

Luzy King

In my industry, there’s so much chat about debt being “good or bad,” but this societal definition keeps many women from pursuing their dreams. Read more>>