Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Lilach Porges

Very different from the traditional standard of designing and producing clothes in the fashion industry, I 3D print garments with robotic arms. The robotic arm is a machine with many advantages over a 3D printer. For instance, it can print a large-scale whole piece, meaning very large garments in one piece, with no need to assemble small pieces later. Read more>>

Elizabeth Anderson

When my co-founder and I started our business, we had been working in tech for several years. A big issue with women in tech is that they leave tech mid-career. Both myself and my co-founder were getting to that point… we were tired of the toxic work environments, the sexism, and working on projects that didn’t feel meaningful. Read more>>

Corri Lewis

I’ve been in the Wedding industry for over 30 years. Couples who don’t have a high budget are often times overlooked. But not by me! I love a good deal, hard work and the pride of seeing hopes and dreams become reality….with a little pocket change left over. Read more>>

Ben and Gabriella Spangler

When it comes to paying your employees and how, the debate of the best way to do so has been a point of discussion for a very long time. Read more>>

Megan Phillips

In the social media industry, there seems to be this whole playbook everyone seems to follow. Like, post this many times, create that kind of content, and if you’re not doing videos, you’re out of the game? Well, I’m here to shake things up a bit. Read more>>

Sandra Artiles

My business started with the need for crew members to have their own lingo on something they would use every day. That is how I decided to start making luggage tags with wording only us knew about it. I started printing them… and making them myself. Read more>>

Kiameshea Prewitt

We go beyond stewardship and financial strategy to help our clients get to the root of their financial concerns. We believe that financial freedom starts with spiritual freedom and healing guided by the Holy Spirit. Then we move on to our client’s money mindset, and lastly practical action steps like budgeting and building savings. Read more>>

DidThat Hair and Nail Studio

DidThat Hair and Nail Studio is game-changer in the beauty industry. We offer a wide range of services, including haircuts, makeup, acrylic nails, acrylic toes, facials, and tattoos, all under one roof. This was a significant departure from the traditional beauty parlors, which only specialized in one or two services. Read more>>

Eliana Konsker and Brigitte Canty N/A

At ZERO, we differentiate ourselves from the industry standard by promoting the highest level of sustainability in the fashion industry with 100% transparency. Every clothing and accessory item on ZERO undergoes rigorous scrutiny, considering aspects such as fabric sourcing, composition, dyes, and end-of-life solutions. We ensure safe working conditions and living wages for all employees, emphasizing environmental and ethical standards throughout the garment’s entire life cycle. Read more>>

Nic Brown

Golden Arrow Protection was created to help those looking for a higher level of professionalism. Our goal is to help keep our clients safe. We specialize in venue security and personal protection services. We work with partners like Live Nation to help keep their venues, patrons and artists safe while making it a point to be security minded at all times. Read more>>

Breanne DeMack

Moonshine Marketing Group is different than most agencies since we offer a variety of services such as: graphic design, printing, direct mail, web design, apparel, and promotional products all in one place, AND with one point of contact! Read more>>

Frank Whibley

By default agents in the state of Florida are “transaction” agents. These agents do not work in a fiduciary capacity for a buyer or seller. I’m a single agent. As your single agent, I’m like the superhero of fiduciary duty—your interests are my mission, and your secrets are safe in my vault of confidentiality. Read more>>

Adrienne Singletary

When people hear the term “speech pathologist,” they often conjure images of professionals working with school-age children or patients in a medical setting. However, I, Adrienne L. Singletary, chose to chart a different course in my career. Recognizing a growing need for speech therapy among working adults, I ventured into the corporate world and founded Transcendent Accents LLC. Read more>>

Jasmine Levine

In the realm of personal styling, the prevailing trend often leans towards acquiring the latest fashion, with an emphasis on big brands and seasonal fads. This approach tends to encourage overconsumption. My philosophy as a slow fashion stylist diverges significantly from this norm. Read more>>

JC Olivares

At Hashtag Digital Marketing, our mission transcends the typical corporate mantra—it’s a reflection of our founder JC Olivares vision, a commitment to excellence that has propelled us to the forefront of the dental industry for over a decade. Our approach is built on the pillars of hard work, quality, transparency, customization, and tangible results. JC Olivares set out with a clear objective: to establish an agency that prioritizes the unique needs and aspirations of each client, treating them not as mere numbers but as valued partners. Read more>>

Scott Church

Most people have heard of Pokemon and Magic cards. What people don’t realize is that there are over 2,000 out of print collectible card games no longer in print. Game stores focus on the here and now. While CategoryOneGames focuses on the past. Read more>>

Christopher Blatchford

Given that BBQ is traditionally a very meat-centric food genre, I’d say we’re pretty different from the industry standard at our core. We want to make an American tradition live up to the realities of the 21st century. From the multi-day and sometimes week-long processes for making, brining, steaming, and smoking all of our house-crafted vegan proteins to making all of our sides 100% from scratch, we know exactly what goes into every morsel we serve and can attest to the quality and love put into every bite. Read more>>

Jessica Jonas

My industry is filled with more consumption and waste, than most. Events and producing events as a whole incorporates trash and waste from props to food to serving items. At Little City Farm, we have mastered the Zero Waste event. Read more>>

Courtney Appel

AIS Dance (Appel Institute of Sports, LLC) was conceived from the idea of producing dancers that were not just the typical prima ballerinas but to produce dancers that had a love for dance recreationally and dancers that had a passion for dance beyond high school into the professional or collegiate arena. We encourage more of the performance base side of dance by exposing dancers to as many performance opportunities as possible. Read more>>

Eric Orlaska

I grew up in southern California, almost landed a job on Baywatch (albeit, behind the scenes), and have been fortunate in having the opportunities to travel. There are default ideas people have about those who live at the beach or spend whole seasons bathing in its warm sun. I think most would find though that the assumptions are different than what you’ll actually find in most coastal communities. Read more>>

Cameron Lee JaCasta Rex

We at Midwest Prana Flea Market focus on having the most amazing energy at our markets. From the way the vendors are placed throughout the space to the music selection – everything is expertly curated. We spend a lot of time and energy ourselves on making sure that the experience is top tier for everyone involved; our team, the vendors and attendees. Read more>>

Phil Shearon

Absolutely, one of the aspects that distinguishes our business is the way we approach landscape and pool design, which shares several similarities with the world of interior design. Both involve a creative vision, meticulous planning, and a dedication to bringing that vision to life. Read more>>

Alex Deng, Robert Rojas, Brandon Lau

In our industry, we do not only perform skilled physical therapy. We also bridge a gap that is not covered by insurance, providing performance training after a patient/client is deemed to be too advanced for traditional physical therapy. For example, if you sustain an injury, traditionally you go through the typical steps in order to be seen for rehabilitation. Read more>>

Madison Lloyd

With the rise of social media, it can be easy for couples to get on Pinterest or TikTok and come up with a list of all the things they want to include in their wedding, but this never actually focuses on the couple and who they are. Many planners will take the current trends and throw in the couple’s color pallet, and call it a day. At Destination Us, we go beyond that. Read more>>

Sarah Maiga

My real estate journey started with the same uncertainty and inexperience many first-time homebuyers face. My husband and I debated whether to rent or buy our first home, seeking support and guidance from a real estate professional. Unfortunately, our agent left us feeling lost, lacking formal education and proactive support. Read more>>

Amy Dipre

What Studio 1060 delivers differently from the industry standard is the perfect balance of flexibility, affordability, and availability without sacrificing quality. Read more>>

Sarah Sain

As a full service design + remodeling company, our goal is to take the stress out of a renovation for our clients. From the beginning of the project, we help make every and all design selections and can help our homeowners avoid decision fatigue. Once every selection is made, our team orders and stores each item well before construction begins to ensure no delays in shipping. Read more>>

Kashana Bratten

My brand Kandyy kiss cosmetics focuses on providing natural based skincare products for everyday people . I formulate , test and research each product for months before each release to make sure they are up to exceptional standard ! Each batch is made is small quantities to ensure freshness , quality and greatness ! I don’t use any harsh chemicals and my labels have ingredients you can understand ! Read more>>

Elijah Nykamp

The textile & fashion industries are riddled with problematic (& a lack of) standards, many of which have only been broadcasted to the public in the last 5-10 years. Amidst its own issues, social media has provided a medium for education on the heartbreaking repercussions of fast fashion. Videos circulate showcasing rows & rows of factory workers & ocean shorelines piled high with clothes. Textile waste, water usage, child labor, labor wages, factory conditions, farming conditions & polyester’s lack of decomposition are all newer concerns to consumers. Read more>>

Ellen Yin

For almost 5 years now, I have publicly disclosed through both written reports and quarterly episodes on my podcast (Cubicle to CEO) exactly how much income my business makes, spends and profits every 90 days. I believe that transparency is key to leading the way for others to succeed and elevating women to continue smashing the glass ceiling. Read more>>

Josh Nielson

Sunrise Outfitting – Scenic Adventures provides top tier scenic, off-road tours of San Juan County, Utah, the home of the Bears Ears National Monument and many other amazing points of interest. A trend we often see in the side-by-side tour industry is a lack of personalization. Tour companies seem to focus on filling seats one seat at a time. It is our operation to focus on a very personalized experience for each and all of our clients. Read more>>

Brianna Lauer

At Innovative Minds Therapy we utilize a play based, child-led, and family centered approach. Play based therapy increases a child’s attention and builds a positive interaction. Children are motivated and engaged in communicating with activities of high interest. Social skills are learned through play in a naturalistic setting. Read more>>

Rickell Howard

OMGDEMTACOS LLC not only serves delicious Tacos from the first bite until the last bite when you tilt your head back and throw it all in your mouth, crumble the wrapping paper then say OMG!! It’s also the presentation of the Taco Bars ,everything is beautifully displayed and appetizing. I provide Hand grated cheddar cheese & freshly chopped toppings for every event. I locally source the best ingredients for the Taco Bars. When catering I aim for the “WOW” factor. Read more>>

Renée Warren

I believe that Public Relations is the mother of all Marketing because it sets the foundation for the most important thing any entrepreneur should do: relationship building and building a network. Read more>>

Val Ristovski

When I started my business in 2012 cost was always on my mind. I knew then it was in my best interest and the customers best interest to do everything in my power to keep costs down. When it comes to the personal care industry I find that a lot of focus is put on heavy advertising dollars and packaging which drives costs up for those companies that engage in heavy marketing and the consumer ends up paying more, especially in times of inflation where overhead costs go up for the bigger companies. Read more>>

O’mar Finley

I believe one thing that I do differently from the industry standard is actually listen to artist needs. A lot of people know the cliche’ that stand up is an art form that lends itself to people who struggle with mental issues or need some sort of therapy. While I do think that is a gross stereotype – I do think that what it really highlights is that people who are practicing this art are way more open and vunerable about their personal issues than most other performing artists. Read more>>

Katherine Klimitas

Because I have a genetic bone disease called Osteogenesis Imperfecta and use an electric wheelchair for mobility, I do most things a little bit differently than the “normal” human. For example, it is much easier for me physically to paint while lying on my side. When I lay down, I can support my arm with my body and paint for longer periods of time. Read more>>