Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Lisa Pezik

“You never spoke about agencies being a good thing. Why would we call ourselves that?” I said to my husband as we were brainstorming how to describe what we do and he was retelling me stories of how he started working in agencies right after college. Read more>>

Jess Mollo

My team and I keep it ALL in house and carefully craft our clients content to reflect their brand, personality and goals. Plus, we specialize in both organic and paid social media marketing giving them all the options when it comes to optimizing an online presence and making sales. Read more>>

Danarion & Jasmine Bluitt

At Crown of Favor, we truly aim to go above the industry standards of a “Clothing brand”. We like to say we are somewhere in between a clothing brand and a ministry. The core of who we are as a company is based on our faith. Read more>>

Cody Davis

We are a small, family-owned business, and we take pride in the fact that our store has a curated collection of children’s goods. We’re not like the corporate chains where everything is mass-produced. We choose all of our products based on what we know kids like and what they need Read more>>

Elysaveth Miranda

When I started in the fashion industry, I was captivated by the idea that clothes and style were beyond physicality. That every person had a different style and story, and what excited me the most was that I was going to be able to tell such stories through the power of fabrics and accessories. Read more>>

Michelle Stern

There is a misconception that when someone is struggling with their dog, that they need to hire a professional who comes to their house and has to see the problem happening “in real time.” But along with an in-person visit comes the potential for the client to feel embarrassed or ashamed because they feel that their dog’s behavior is a reflection on them. Read more>>

Melissa Ottstadt

Sustainability has always been a top priority for me. When building my candle brand, I had to educate myself on what materials are safest for the environment as well as my customers, then find suppliers to match my standards. I decided on a unique coconut blend wax because it’s vegan and comes from a highly sustainable plant, avoiding soy wax due to its significant water usage and socio-economic impacts. Read more>>

Emily Foster

I really take the time to get to know my clients, and I don’t stick with one design style. A lot of small brand and website design studios tend to want to stick within one style and work with clients who are looking specifically for that style. Read more>>

Cyrus Bongalos

Here at Legacy, we try everyday to think of what is next and keep doing things differently. One of the main things currently is how we try to cultivate the dance community. Although we have high standards for those we hire for our instructors, we also try to provide opportunities for up and coming dancers to improve their skills in teaching and build up the dance community to ensure growth for our future generations. Read more>>

Landon Forgette

We do several things differently here at Coral Reef Coffee that sets us apart from others. Read more>>

James Moffitt

One of the things that TrailHead does that’s different from the industry standard is a focus on long-form, value-driven storytelling. I think there’s massive pressure in content creation circles to constantly be ‘on trend’ and chase the next hot viral thing. In my opinion, following trends actually cheapens your brand. Read more>>

Anna Whitworth

The art medium that I create is horse hair pottery. My artwork includes incorporating horse hair in my designs. It is adhered to the pottery through a series of firings, the last being a primitive wood firing. My artwork is often embellished with leather, braided tail hair, turquoise, weaving…. Read more>>

Edna Cecilia Castro

I created Sip It to offer anyone the opportunity to host a memorable & high quality beverage experience. I wanted to offer a craft cocktail in a unique setting at any event. I am passionate about cocktails & experiences and found that any private event I would go to will only have a bar offering very basic options… Read more>>

Carmella Williams

In 2021 I extended my company Carmella Marie to now include vitamin packed, freshly pressed juices called Deep Roots. These specialty juices helps to naturally build healthier, hair and skin from within. We are the only natural hair care brand in the industry that includes cold pressed juice as well as topical products as a way to naturally support their beauty regimen. Read more>>

Torre Edwards

I’ve officially started my cake decorating last year and currently working on my building. I’m different in my business that I enjoy doing sculpted cakes or 3D cakes. Cakes that looks close to the object. Read more>>

Lauren Pryor-DeJulio

Designers Resource Collection is the largest multi line showroom on the West Coast. Our location in San Diego is a thriving, creative environment for Designers to come shop and source 250+ lines as a one stop shop. We pride ourselves on building relationships with our clients and offering an unparalleled level of client service that will keep our Design clients coming back for more. Read more>>