Profits differ from net income, and no where is there clearer than for small business owner-operators, artists, and creatives. Just because you have a certain amount of money left over after covering expenses doesn’t mean you’ve made profits. Why? Because you have to factor in the cost of your labor and the risk you took and so after factoring that in, millions of small businesses and artists and creatives are operating with little to no profit. However, it doesn’t have to be this way and so we wanted to create a space where sharp entrepreneurs and creatives could come together and discuss the challenges to profitability and potential solutions. If you have something valuable to add to this conversation that can help others achieve profitability, please reach out to us as we want to get your ideas in front of our readers.

Lynda Dickens

The biggest challenge to profitability in the Hair Industry is the cost of raw materials and production. This includes the expense of sourcing quality hair (whether it’s human or synthetic), chemicals and other components needed for hair care and styling products. Additionally other significant challenges include: 1.Rent and Utilities: Salons and barbershops usually require prime location to attract customers, leading to high rental expenses. Read more>>

Babacar Faye

One of the biggest challenges to profitability in photography today stems from the unrealistic expectations some consumers have. With the rise of AI, filters, and instant photo-editing apps, the value of the art and craft behind photography has diminished in the eyes of many. People often forget that creating a stunning image isn’t just about clicking a button; it involves a deep understanding of lighting, composition, and post-processing—all of which take time, skill, and experience. In a world where everything is expected to be fast and immediate, the true artistry of photography can sometimes be overlooked. Read more>>

Nisha Patel

I believe one of the biggest challenges we face in the Public Relations and Marketing industry when it comes to profitability is the fact that many business owners don’t understand the value it brings to their company. We have all heard the saying that “Marketing is expendable,” but it’s simply not true. Without PR and Marketing, no one would know that your company exists. I cannot tell you how many times I have quoted for a PR and/or Marketing project and have heard – “oh, that’s too expensive – I mean, how long does it really take to post to social media or draft a press release.” Read more>>