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Strategy

Storytime: the first client

Getting your first client is an exhilarating experience, but it’s also an experience that far too many aspiring entrepreneurs never experience. Sometimes, the difference between an idea dying in the idea stage or going on to change the world is getting that first customer – the first tiny win that creates the momentum to make…

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Industry-wide U-Turns

Have you witnessed a time when you industry reversed course on something important? We’d love to hear about it, because when these U-Turns are covered up we lose out on our ability to better evaluate the current direction of our industries. Liza Scott The biggest recent turn that I have experienced was the birth of…

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