Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.
Sarah Dawn Gilliland
I refuse to burn myself out (again). The legal field is…
Strategy
Overwhelmingly, media coverage of team building, hiring, training, etc. is often geared towards the issues faced by HR at Fortune 500 sized companies. Even when it’s positioned as advice for small business owners it is often coming from an executive or consultant working primarily with giant corporations. We think it’s far more relevant to hear…
In March of 2020 there was a moment of widespread panic – it wasn’t just about public health, it was also economic. Would our economy survive a prolonged pandemic? A few years in the answer is clear – it did survive and it was able to because of the spirit and the resolve of our…
Finding the key partners to work with can make or break your venture. After thousands of conversations with aspiring entrepreneurs, it's one of the most common obstacles and risks holding folks back from pursuing their idea. So - we asked some of the smartest, most resourceful entrepreneurs in the community to share their lessons and…
If you aren’t growing, you are dying, but the hardest part about growing is maintaining quality. As you hire more folks, expand to new locations, industries, etc. it becomes increasingly challenging to maintain the high quality you provided to your clients when you first started. It’s an incredibly difficult problem and so we reached out…
One of the most important things an aspiring entrepreneur can do is validate their idea by finding a client. For first time entrepreneurs, this can often feel intimidating and so we’re hoping that by sharing stories of how others before them have found their first client we can make it feel less daunting. Below, you’ll…
Social media can be a really powerful way to connect with and build deeper relationships with your audience - but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they've hired professionals to help.
Mela Jo Clark
I manage my own social…
There are so many varied experiences when it comes to starting a business. From what we’ve seen, there is no one, right answer. Some people found success by writing a business plan, spending months or years perfecting the idea and only then approaching their first client while others found their first client before they had…
Do you remember your first hire? There is so much that goes into building a company, but few things matter as much the quality of the team you assemble. Given the immense importance of team building, we wanted to create a series where we ask entrepreneurs who have been there and done that, to share…
The uncertainty of entrepreneurship causes many entrepreneurs to put off starting their business. For others, losing a job or other economic hardships push them starting their businesses earlier than expected. In our conversations with thousands of entrepreneurs we’ve seen so much variety in when, how and why people started their business and so we wanted…
