Getting your first client is an exhilarating experience, but it’s also an experience that far too many aspiring entrepreneurs never experience. Sometimes, the difference between an idea dying in the idea stage or going on to change the world is getting that first customer – the first tiny win that creates the momentum to make…
Strategy
Social media can be a really powerful way to connect with and build deeper relationships with your audience - but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they've hired professionals to help.
Viviana Castellanos
Owning a small business means I…
We asked some brilliant entrepreneurs, artists and creatives to reflect on lessons they’ve learned at prior jobs. We’ve shared highlights below.
Nadya Zeitlin
I’ve tried many hats before becoming an artist: office manager and receptionist, project manager in advertising agencies, marketing manager in a movie distribution company. All these positions have one thing in common: a…
As the world moves to a more remote workforce, businesses across industries and markets are having to adapt. We asked leaders who have experience with making remote work effective to share their stories, lessons, and insights with us.
Carrie Tupper
We moved to largely remote work about a year before COVID hit. Being a part-time freelancer…
Starting a business is hard because it’s a fight with yourself, an internal battle – gaining the courage to get started, etc. Scaling a business is different – the challenges you face are mostly external to yourself. Each challenge has a million mini-challenges. We wanted to create a space for conversations and stories around growth…
Have you ever had a friend look at a business and randomly throw out numbers that made it seem like that business owner must be making serious bank? We’ve experienced that many times, and know from conversations with operators and owners in those industries that their real profitability is often far, far less. The reason…
Helping more people thrive doing what they love or are passionate about means helping more folks learn from those who came before them and so we asked successful entrepreneurs, artists and creatives to tell us what they would do differently, knowing what they know now, if they were starting over.
Ashleigh Pandora Montford
Beginning from scratch,…
Do you remember your first hire? There is so much that goes into building a company, but few things matter as much the quality of the team you assemble. Given the immense importance of team building, we wanted to create a series where we ask entrepreneurs who have been there and done that, to share…
One of the most important things an aspiring entrepreneur can do is validate their idea by finding a client. For first time entrepreneurs, this can often feel intimidating and so we’re hoping that by sharing stories of how others before them have found their first client we can make it feel less daunting. Below, you’ll…
When businesses are covered in the media, often there is a lot of focus on the initial idea, the genesis moment. Then they almost brush over the middle part – the scaling up part – and arrive at how big and awesome the business is today. It makes for a fun read or in the…
