Alright – so today we’ve got the honor of introducing you to Blair Castro. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Blair, thanks for joining us today. Let’s jump right into how you came up with the idea?

Greetings and Happy New Year! Thank you for the opportunity to highlight my firm, Shook PR, as well as our expanded growth and new projects and endeavors for 2025!

I’m beyond excited to tell you about a new aspect of Shook PR’s business —our strategic video and audio partnership with Thomas Jenkins, also known as The Fuzzy Fiddler. Thomas is a professional music concierge, violinist, Louisiana State Champion fiddle player, and a rising TikTok star. Together, we’re combining my expertise in politics, media campaigns, and entertainment business with Thomas’s musical talent and creative artistry to expand our services.

In late 2024, the stars aligned—not just for weddings but for a groundbreaking collaboration destined to transform events into unforgettable experiences. It all started with a surprise birthday party where I, Blair Castro, founder of Shook PR, crossed paths with Thomas Jenkins, better known as “The Fuzzy Fiddler.” While I organized and orchestrated the event, while Thomas stole the show with his captivating performance.

From the very first note he played, I knew this wasn’t just a talented musician—this was my future partner, both in business and in life. Our personalities couldn’t be more different—where I am analytical, strategic, and laser-focused on media and branding, Thomas is creatively charged and able to connect with audiences on an emotional level. And yet, our differences fit together like pieces of a puzzle. The creative cohesion between us was simply undeniable.

What began as an awe-inspiring performance at a birthday party quickly blossomed into a partnership that leverages my sharp business acumen and PR expertise with Thomas’s musical artistry and show-stopping performances. Together, we then set out to offer music, DJ, and videography services for weddings, corporate events, commercials, podcasts, and more.

Turning Love Stories into Cinematic Masterpieces

What makes this partnership truly unique is its ability to turn ordinary events into cinematic masterpieces. Recently, we collaborated on a wedding where Thomas performed live violin and DJed the reception, while I captured breathtaking footage with drone videography and edited it into a stunning wedding film. Together, we not only preserved memories but elevated them to art.

Our offerings don’t stop there. With a recent investment in high-end cameras and a live switcher, we are now fully equipped to produce professional podcasts and livestream services for politicians, musicians, and anyone needing videography services. Thomas even composes custom soundtracks for weddings, ensuring each video has a personalized and emotional touch.

Packages as Unique as Your Love Story

Whether you’re planning an intimate ceremony, a corporate function, a government event, or a grand celebration, Shook PR and The Fuzzy Fiddler have packages designed to meet your needs. As I focus on growing this strategic partnership in 2025, I’m excited to provide clients with cutting-edge multimedia solutions that bring their stories to life. Whether it’s a podcast, live stream, corporate talk, wedding, or even a government event, Shook PR is ready to deliver exceptional results through this innovative video and audio collaboration.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The Story Behind Shook PR: Political Expertise and Crisis Management

I’ve built Shook PR into a strategic powerhouse in the world of political campaigns and crisis management. With a Juris Doctor degree, an MS in Entertainment Business, and over 20 years of experience, I’ve earned a reputation as a trusted name for candidates and organizations navigating the high-stakes political arena.

My journey into politics began with a passion for problem-solving and storytelling. Recognizing the need for authentic and impactful messaging, I combined my legal expertise and marketing acumen to help leaders and businesses shape their public images. My work quickly expanded to include high-profile sheriff campaigns and congressional races, where my ability to anticipate challenges and execute effective strategies earned widespread recognition.

A Proven Track Record of Winning Campaigns

What sets me apart is my ability to transform complex situations into compelling narratives. From managing multi-faceted campaigns to addressing last-minute crises, I’ve earned a reputation for delivering results under pressure. My approach blends strategic messaging with cutting-edge digital marketing tools, ensuring every campaign connects with its audience.

I’ve successfully:

Managed and directed multiple sheriff campaigns that resulted in decisive victories.

Consulted on congressional races, helping candidates define their platforms and communicate effectively with voters.

Developed crisis management plans to mitigate reputational risks and protect client interests.

My expertise doesn’t stop at politics. I also apply my skills to reputation management, media training, and brand strategy, offering clients the tools they need to thrive in today’s fast-paced media landscape.

My diverse client portfolio spans political figures, business leaders, and organizations, all of whom have benefited from my strategic vision, attention to detail, and ability to craft messages that resonate. I take pride in building authentic connections and delivering results that exceed expectations.

From crisis management and media strategies to professional videography, I’m here to ensure your campaign stands out and succeeds. Whether you’re running for office, addressing a PR crisis, or promoting your brand, my team and I have you covered.

Contact: 850-261-8995
Email: [email protected]
Website: www.shookpr.com
National Services Available!

Is there mission driving your creative journey?

I’ve built Shook PR into a strategic powerhouse in the world of political campaigns and crisis management. With a Juris Doctor degree, an MS in Entertainment Business, and over 14 years of experience, I’ve earned a reputation as a trusted name for candidates and organizations navigating the high-stakes political arena.

A Mission to Amplify Political Voices and Help Those in Crisis:

At Shook PR, my mission is clear: to be the “Olivia Pope” of the Gulf Coast and beyond, providing high-level crisis management and public relations expertise to those in need. I specialize in amplifying the voices of those who strive to make a difference—particularly military members, veterans, law enforcement officers, and public safety officials.

The driving force behind Shook PR is my deep-rooted passion for serving those who dedicate their lives to protecting others. I believe in giving a voice to the voiceless, ensuring that the individuals and organizations who are willing to make sacrifices for God and Country receive the recognition, protection, and platform they deserve.

My work doesn’t just focus on political wins—it’s about impact. Whether assisting a sheriff running for re-election, helping veterans share their stories, or guiding public figures through crisis situations, I approach every project with heart, strategy, and unwavering commitment.

A Proven Track Record of Winning Campaigns

What sets me apart is my ability to transform complex situations into compelling narratives. From managing multi-faceted campaigns to addressing last-minute crises, I’ve earned a reputation for delivering results under pressure. My approach blends strategic messaging with cutting-edge digital marketing tools, ensuring every campaign connects with its audience.

I’ve successfully:

-Managed and directed multiple sheriff campaigns that resulted in decisive victories.

-Consulted on congressional races, helping candidates define their platforms and communicate effectively with voters.

-Developed crisis management plans to mitigate reputational risks and protect client interests.

My expertise doesn’t stop at politics. I also apply my skills to reputation management, media training, and brand strategy, offering clients the tools they need to thrive in today’s fast-paced media landscape.

My diverse client portfolio spans political figures, business leaders, and organizations, all of whom have benefited from my strategic vision, attention to detail, and ability to craft messages that resonate. I take pride in building authentic connections and delivering results that exceed expectations.

Ready to Lead Your Campaign to Victory?

From crisis management and media strategies to professional videography, I’m here to ensure your campaign stands out and succeeds. Whether you’re running for office, addressing a PR crisis, or promoting your brand, my team and I have you covered.

Any resources you can share with us that might be helpful to other creatives?

Leveraging AI: The Secret to Shook PR’s Efficiency and Innovation

At Shook PR, staying ahead in a fast-paced world requires not only expertise but also innovation. I’ve embraced the transformative power of AI tools and GPT models to streamline processes and enhance creative output. These cutting-edge technologies are seamlessly integrated into my daily operations, providing unmatched efficiency while maintaining the human touch that sets Shook PR apart.

AI supports me in mind mapping, idea collaboration, graphics creation, scheduling, email management, and content writing. It enables me and my team to work smarter, not harder, ensuring we can devote our time to crafting authentic, impactful strategies for clients. From brainstorming creative campaign concepts to automating tedious tasks, AI empowers us to tackle more ambitious projects without compromising quality.

However, I’m adamant about one thing: technology is a tool, not a replacement for human ingenuity. While AI can assist in refining ideas or automating processes, it’s the human insight, creativity, and empathy that drive Shook PR’s success. This balance ensures we remain at the forefront of our industry, blending technological advances with the personalized touch our clients value.

My commitment to training and evolving AI models ensures that they grow alongside the firm, adapting to our needs and helping us scale. This adaptability is key to delivering innovative solutions that meet the ever-changing demands of political campaigns, crisis management, and reputation building.

The result? A PR firm that’s not only efficient but also future-proof—one that leverages the latest tools to elevate our clients’ voices, protect their reputations, and craft messages that resonate in an increasingly complex world. For Shook PR, AI isn’t just a resource; it’s a catalyst for innovation, allowing us to deliver faster, smarter, and more impactful results every day.

Contact Info:

• Website: https://www.shookpr.com
• Instagram: @Shook_PR
• Facebook: https://Facebook.com/shookpr
• Linkedin: Blair V. Castro
• Twitter: @BlairCastro

Image Credits

Images via Shook PR LLC & The Fuzzy Fiddler LLC