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Storytime: Coming up with a name

What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names. Victoria Moran For the past 13…

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Storytime: the first client

Getting your first client is an exhilarating experience, but it’s also an experience that far too many aspiring entrepreneurs never experience. Sometimes, the difference between an idea dying in the idea stage or going on to change the world is getting that first customer – the first tiny win that creates the momentum to make…

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