Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands. Aalia Lanius In the ever-evolving world of media and communication, choosing the right name for your company can be a journey of…

In our view, far too many ideas die at the imagination stage. It’s not because people are lazy, we think the primary reason is because many people don’t know where or how to start. So, we connected with some sharp and generous entrepreneurs who’ve agreed to share their stories of how they went from idea…

What’s in a name? A lot apparently, as entrepreneurs, artists, and makers of all kinds spend enormous amounts of energy searching for the right name for their business, project, organization, or creation. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names. LaVondra Shinholster Typical BlaQueen is the…