We recently connected with Andreina Botifoll and have shared our conversation below.
Andreina , appreciate you joining us today. What do you think it takes to be successful?
We all want to be successful, in every aspect of our lives. In our family, in our financial situation, in our spiritual being and also in our work area,
Almost no one talks about what it is like to find what makes you happy, how difficult it could be for some people, or how easy and imperceptible it could be for others.
Either way, we search and after we find an area that we like, we educate ourselves and prepare to provide the best of what we learned, we see the results and improve through our corrections
This happens in every aspect of life, and I feel that to be successful, it is key that we prepare ourselves to always give our best and have good results.
Andreina , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
From an early age, I always felt an inclination for art, drawing, and dancing, any drawing contest that there was, my mother would sign me up to participate and that marked my life.
7 years ago, in Caracas Venezuela, I was studying graphic design, a career in which I felt very identified and I learned many things. One day I decided to take a course to learn how to tattoo, a course where I really learned about the technical part, and it was the beginning of my career as a tattoo artist.
At the beginning of every artistic career, how important support is! the support of family, friends and people who like what you do.
For me, experience and practice are EVERYTHING, Throughout these years I have learned my own technique and my own style, my designs are a mixture of line work, shading, and whipe-shading.
I specialize in Fine lines, micro-illustrations, micro-realism and pet/wildlife portraits
The skin is the canvas to capture my art, my goal is to design a personalized piece, achieving the highest level of detail as clean as possible, turning it into a tattoo that the person will love for the rest of their life. No matter how small, medium, or large the tattoo is, I do every piece with a lot of patience and dedication.
Let’s talk about resilience next – do you have a story you can share with us?
Occasionally we are not prepared for everything, and that is what life is about, knowing how to take what we have as best we can. Three years ago in 2020, we were in a global health emergency. Unfortunately, many people were affected.
As a tattoo artist, working with direct contact with people, I had to stop for many months, and that meant a very low peak in my career, emotionally and financially. Then, the health side stabilized and everything in the tattoo industry changed, with stricter biosafety procedures and an appointment-only scheduling system.
This became the most comfortable way to keep an appointment, get to know the client more, what they want to do, why, and most importantly, a space only for each client.
What’s been the most effective strategy for growing your clientele?
When someone wants a tattoo, each person researches different styles of tattoos and artists that might match what they are looking for.
I am grateful that they choose my work to make a unique and special design that they will carry in their lives forever, this is how that work that crosses the door can later bring more people, be it through a recommendation to a direct family member or in some cases with someone they ran into on the street
Customers are always a priority for all types of businesses, you should always put them in a good environment, providing excellent service in every sense, treating them how you would like to be treated, and even more so when it is something that they will have embodied in their skin for the rest of their lives
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