We were lucky to catch up with Dr. April J. Lisbon recently and have shared our conversation below.
Dr. April J., thanks for joining us, excited to have you contributing your stories and insights. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
Honestly, the name of my media company was quite simple as it’s based on my TV show, Own Your Ish with Doc April. After going through the process of having Own Your Ish trademarked, I just combined its name to media and came up with Own Your Ish Media Group.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am a psychologist by profession and have worked in the field of education for over 23 years. I got into the media industry by accident. I initially took a hiatus from business in 2022 as I was struggling to meet my revenue goals. I was tired and wanted to quit. I happened to do a few podcasts for some virtual friends, which opened up the door for my TV show, Own Your Ish with Doc April. The rest is history.
Right now I’m offering media training, mock interviews, product placement, image consulting, and more. As I grow, so does my brand and business. With this growth in myself, I am seeing the same in my clients. My clients have had opportunities in print and billboard as well as purchasing virtual businesses. I’m in the process of collaborating with another publicist who is shopping one of client’s music to major labels like Bad Boy and Arista.
Let’s talk M&A – we’d love to hear your about your experience with buying businesses.
It’s funny you mention this as I purchased my first business at the start of Q4 in 2023. It is a well known international PR firm out of Australia. The original owner had to close shop after 6 years. I saw it as a great opportunity to expand my current brand/services since the former owner’s client base goes as far as the White House and major dignitaries in foreign countries. This business acquisition is one of many that will help to catapult my media group.
Can you tell us the story behind how you met your business partner?
My business partner actually found me on social media. In fact, I ignored him for over a year as I was done with the idea of entrepreneurship. After a few conversations and realizing we had a lot in common as far as building an empire, we combined our businesses together, so to speak, and have been making leaps and bounds ever since. I guess that’s why he also decided to become my client as he saw how quickly I was able to drive results not only to him but my other clients.
Contact Info:
- Website: https://www.apriljlisbon.com/
- Instagram: https://www.instagram.com/askdocapril/?hl=en
- Facebook: https://www.facebook.com/AskDocApril/
- Linkedin: https://www.linkedin.com/in/askdocapril
Image Credits
Virgil Odell Lee Wilson