Alright – so today we’ve got the honor of introducing you to Paul Montelongo. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Paul thanks for taking the time to share your stories and insights with us today. Do you wish you had started sooner?

It’s wonderful to reflect on the journey of becoming an artist. Starting this path earlier might have led to a different set of experiences, perhaps more steep learning curves and costly mistakes. I’ve observed a few artists navigate those hurdles, and it’s made me appreciate the timing of my own journey.

Deciding on the right materials, like choosing the perfect prints or canvases, and considering whether to frame pieces with glass, has been an interesting learning process. Establishing a website and crafting a unique brand identity, including a logo that sets me apart at shows, has been equally crucial.

I’m grateful I took the plunge when I did. If I’d waited longer, it might have been harder to build the following I have now. That saying resonates with me: “The best time to plant a tree was 20 years ago. The second best time is now.” As someone who’s been at this for a while, I find joy in sharing the challenges I’ve faced with budding artists I meet at events or shows, as well as with patrons who also create.

The future holds a lot of promise for my creative journey, and I’m eagerly anticipating the growth and evolution of my art.

Paul, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hey there, I’m Paul Montelongo, but you can call me “Urks.” I’ve been doodling since I could lift a pencil, and although I dabbled in art classes in High School and College, I never imagined it would become a full-blown career. After college, I stumbled into the world of graphic design, creating logos, branding, and print goodies for clients. I still do this at Urks Design Studio, so if your business needs some design magic, I’ve got you covered.

A few years back, my wife nudged me to revisit my artistic roots. That’s when I decided it was time to leave my mark as an artist. Frida Kahlo’s work always spoke to me, ever since I stumbled upon her in my grandfather’s art book. Her pieces told stories that didn’t aim to please everyone, and I wanted a piece of that. I draw from the beauty in the decay of abandoned buildings and nature’s revival, like fallen trees breathing life into a forest.

“Red Heart” was my artistic rebirth, setting the tone for everything that followed. Día de Los Muertos also found its way into my creations, each piece narrating a tale. I pour my heart into every artwork, and it takes a while, but it’s worth it. I want each piece to have a purpose, not just look cool.

My process begins with a sketch, evolving into a digital creation using Photography and Photoshop. I might be a bit of a perfectionist, but it’s because I want people to really connect with my work, to wear it like a piece of themselves. I’ve expanded my materials to include prints, canvases, shirts, and pencil bags, so there’s something for everyone.

Seeing my art out there, appreciated by others, fuels my fire to keep creating. It’s also opened doors to gigs as a Creative Artist, crafting logos and branding for clients. While I’d love to be a full-time artist, for now, I’ll keep my Studio doors open, infusing a bit of myself into every project.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

Let’s talk about something super important – the power of our words, especially when it comes to budding artists. It takes a ton of guts to put your heart and soul into creating something and then share it with the world, only to hear things like, ‘That’s not my thing,’ or ‘I’ve seen better.’

I’ve seen artists, both newbies and seasoned pros, get disheartened by comments that sting. You know, the ones that come after all the ‘You’re amazing!’ and ‘This is fantastic!’ It’s like a punch to the gut when someone haggles over prices or gives unsolicited critiques. We’re all investing time, energy, and passion in what we do.

Imagine how those harsh words can wilt the spirit of an artist, no matter how long they’ve been at it. So, here’s the deal: if a style isn’t your jam, no need to voice it. You wouldn’t yell at a plant and expect it to thrive, right?

Let’s value what artists create. As a parent, my kid’s doodles are treasures to me. They might not mean the same to you, but that’s okay. They’re my inspiration. At my last event, I spoke with a patron who happened to have their kids with her, the daughter who was probably seven years shared she also creates and soon her brother who was about ten started talking about his art as well and showed me a picture on his phone. In that moment I was reminded of my own kids and I poured encouragement into them.

Remember, if something isn’t your taste, there’s a whole bunch of folks out there who’ll adore it. Just like the pineapple-on-pizza debate (let’s not go there, haha!). Whether you’re admiring an art piece or checking out handmade goodies, keep in mind those golden words: ‘If you can’t say anything nice, don’t say anything at all.’ Let’s spread the love and respect for creativity!”

For you, what’s the most rewarding aspect of being a creative?

Being an artist is a journey of bringing life to the unseen, and witnessing others connect with your work on such a profound level is truly a gift. It’s like a dance of emotions, where the viewer and the art engage in an unspoken conversation. When someone is moved enough to bring a piece into their own space, it’s like a validation that your creation holds a special place in their heart.

And then, there are those moments that touch you on a whole different level. Like when my piece “La Fuerza del Amor” ( The Strength of Love ) from my “Día de los Muertos” series finds its way into the heart of someone who’s experienced profound loss, it reminds us of the power of art to heal and provide solace. It’s a humbling experience to know that something you created could bring a moment of peace to someone’s world. It goes beyond words.

As artists, we pour pieces of our soul into our creations, and to have someone connect with it on such a deep, personal level, it’s like a full circle moment. It reinforces that what we do is not just about the strokes and colors, but about touching lives and leaving a lasting impression. It’s moments like these that fuel our creative fire and inspire us to keep sharing our art with the world.

Contact Info:

• Website: https://www.urksdesign.com
• Instagram: @urksdesign
• Facebook: @urksdesign
• Linkedin: https://www.linkedin.com/in/paul-montelongo-8164aa222
• Other: https://www.urksdesignstudio.com

Image Credits
The Pancakes & Booze Art Show The Chocolate & Art Show Art Massive Event ( Long Beach First Friday’s )