We were lucky to catch up with Adriana Keefe recently and have shared our conversation below.

Adriana, appreciate you joining us today. Was there a defining moment in your professional career? A moment that changed the trajectory of your career?

When I first began life coaching, I approached it in a general, “anyone with a life problem” way. Over time, I began to recognize how attracted I was to the world of spirituality. I didn’t grow up religious or spiritual, so the idea of believing in anything greater than myself was very new to me. I hired a business coach who considered herself to be a “holistic coach”, and when I was feeling really stuck and defeated, she introduced me to this thing called Human Design.

I’ve never been a fan of personality tests, so I was hesitant. It turned out this wasn’t a personality test at all; it was based on my time of birth! When the information populated, my jaw dropped to the floor. How could this system feel so incredibly accurate? How does it know this about me? That question led me to opening my mind up to a new world of possibilities.

I began diving into Human Design, among many other spiritual tools, and my life started to shift. I began intentional manifestation practices, talking to the Universe, and feeling into my body for the first time in my life. As a survivor of abuse, I was very disconnected from my body, and all these tools were finally bringing me back home to ME.

There came a moment where I recognized I couldn’t keep this evolution hidden inside anymore. I had to stop caring what others thought about me and tell the world what I was witnessing, how I was transforming, and how they could too. I stepped into my power as a Human Design Coach, and more spiritual and intuitive gifts have come through along the way to help other women transform themselves from the inside out.

That business coach showing me this tool changed the trajectory of my life, and Human Design has continued to transform my healing and the healing of my clients each and every day.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As a kid, I always saw myself on stage. I was a dancer, and never afraid to be the center of attention. But life sucked that out of me. I was told it wasn’t good to be the center of attention or to be too bold or too loud, so I dulled myself down for the majority of my life.

I was passionate about helping animals and volunteered at shelters since the age of 11, so I took the “natural” path of going to undergraduate school for veterinary. I excelled in the career, but was faced with the reality that my student loan debt was too big of a burden for what the pay was. Plus, my heart was telling me I was here to do more, even if I couldn’t understand at that time what the feeling meant.

I left that industry for the real estate game, where I was told it would be great for moms (I had my first daughter by this time) and I could make my own hours. I WAS MISERABLE. The first year was full of hustle and grind, and although I won multiple awards, nothing about it felt right. I wasn’t sleeping, and I was anxious and stressed all the time (not to mention working nights and weekends, which would have been an ideal time to spend with my family).

When I became pregnant with my second, I realized just how miserable I was, but I felt there was no way I could complain when I “had it all” – a loving husband, beautiful kids, a great home and career…who was I to ask for more?

It took months of self reflection to say out loud that I didn’t want to be in real estate. It was EXTRA scary because I also had to admit that I had no idea what I WOULD want to do. I loved interior design, so I dabbled in that for a bit only to realize the way the career worked was very similar to real estate. I felt totally lost, so I picked up a network marketing gig that felt fun and exciting at the time.

Over my years within network marketing, I noticed that my favorite aspect was coaching my team. People also loved coming to me for all things personal development, which led me to recognizing that I was ahead of the game in personal and business development. Guiding others through challenges was my favorite thing to do, and it came naturally to me. Eventually I decided to branch off and start my own coaching company outside of network marketing.

Finding my niche and exactly who I wanted to help was all trial and error. It takes time and evolution, and trying things time and time again is the reason I’ve come as far as I have now in how “niched” and powerful my work is. I did a lot of work for free to build up my confidence and testimonials, and it was one of the best decisions I’ve made for my growth.

I now focus my work on high achieving women who have “done it all” and feel completely lost (super common, by the way). I guide them through healing the inside so they can come back home to who they were designed to be, and teach them how to step into their authenticity powerfully. When your body, mind, and soul are feeling safe and loved, you become magnetic. The transformation they find with me is about letting go of the hustle and grind, and feeling into the flow of life to truly love what they came here to do.

The space I find myself holding for women lately has reminded me how powerful this work really is. There are often tears, shedding anger and resentment, and energetic breakthroughs. These breakthroughs lead to them finally getting the job of their dreams, growing their business income, or finding safe and healthy relationships. My entire life’s journey has led to these moments, and I’m extremely proud of that.

Have any books or other resources had a big impact on you?

I used to scoff at celebrities when they would accept an award and thank “God” or some other higher being for their success. As someone who grew up agnostic, I felt they weren’t giving themselves the credit for their hard work. “No one got you there but you, buddy!”

Boy, how things have changed since I became a business owner! I’ve hustled, I’ve exhausted myself, I’ve worked myself to the bone. Do you know what that got me? Burnout.

It wasn’t until I was spread so thin that I had to begin paying attention to why people were thanking a connection to the universe or other higher power. When I was pushing so hard for things to happen and they didn’t, I found myself attracted to things like intentional manifestation and the Law of Attraction. (Have you ever watched a Jim Carey speech? INCREDIBLE!)

I now recognize the importance of having faith in something larger than yourself. You can’t carry all the weight without burning out. When I felt like I was trying to force again, I left it up to the universe and asked for help. This universe provides endless opportunities, but you have to be open to them. And it worked…every time.

As a business owner, I think it’s crucial to have faith in something to guide you along the way. Whether it’s studying the universal laws, learning about intuition and spirit guides, or finding a religion that resonates with you, you can’t have all the success you desire without a little help.

Some of my favorite resources are podcasts:
The Cathy Heller Podcast
Manifestation Babe
The School of Greatness
The Goop Podcast
The Mind Your Business Podcast

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

Feedback! Always ask for feedback, and be OPEN to receiving it. It’s not easy to hear negative feedback, but you need to be able to grow and fit the needs of your ideal client. Remember, you run a business because you want to, but you’re here to serve THEM. What do they need from you? You can only figure that out if you ask.

Plus, having testimonials are a huge way to make sales. People want to know that other people have succeeded with you!

Contact Info:

• Website: www.AdrianaKeefe.com
• Instagram: instagram.com/adrikeefe
• Linkedin: linkedin.com/in/adriana-keefe
• Podcast: https://thenobshumandesignpodcast.buzzsprout.com/

Image Credits
Amanda Morgan Photography