One of the most creative parts of starting something new is finding a name and it’s also one of the most challenging. Below, you’ll find the stories of how various successful brands, creators and entrepreneurs came up with their names.

Christopher Delagarza

I Named My Company after my Kids. Sacast is the Name. Read more>>

Justine Triunfo

The name of my business is a play on my own name! My name is Justine Triunfo and the first three letters of both names kinda sounds like a sentence: ‘Jus Tri” sounds like “just try” therefore, Jus Tri Help. I’ve played with my name in other words like, “Jus Write Tine” and “Jus Tri It”. Read more>>

Manuela Montenegro

Although I know Flower Power is a says from the 60’s / Hippie movement. The name comes from the idea that I like to think my images are like flowers. Flowers make people smile and give good energy, and that’s what I want my pictures to do. Read more>>

Christine Cook

I always dreamed of having my own company and thought many years about what a good name for a design firm would be. My goal was always to make this company a culture where everyone felt they were included so knew I wanted a something that was personally significant without being my personal name. EP Interior is named after my two girls, Emerson and Parker. Read more>>

Jaime Sturgis

The name of my company, Native Realty, is a nod to the fact that I am a South Florida native. I was born, raised and still live in Fort Lauderdale, so I lead our real estate brokerage with the mission to help the city I (and many of our brokers) call home reach its full potential. We started out by focusing on placemaking previously overlooked neighborhoods in Fort Lauderdale, such as Flagler Village, Sistrunk and 13th Street (now Studio City). Read more>>

Rachel Anise

When I started Beauty Professor back in 2012, I had already been a college professor for a few years and, after finishing co-authoring a textbook with another professor, I had all this excess writing energy and decided to create a beauty blog focused on luxury make-up and skincare. I wanted a name that combined the duality of my worlds (beauty writing and academia) and, after a thorough search online to make sure that the name was not already in use, chose “Beauty Professor.” Read more>>

Stephanie Smith

Coming up with a name for my business was no easy task! I was determined to steer clear of the typical buzz words commonly used in the beauty industry. Instead, I focused on the type of clients I wanted to attract, the aesthetic of my makeup and brow services, and the vision for my future space. Read more>>

Arely Catalina Ruiz

Cat Scans. I started shooting film in the third grade when my father first gifted my brother and I each a Canon Sure Shot from the Marlboro catalog. I dove into a black hole of analog from there. I took classes in high school, learned pinhole, and darkroom skills. Read more>>

Nesma Bensalem

I wanted a name that would reflect our core values and the mission we stand for. We are driven by purpose, innovation, collaboration, and inclusivity and strive to flip the narrative from the Me to the We. Read more>>

Alison Haraburda

I was always told the name had to mean something. The name One Day Niche comes from 2 sources. The 1st is the Bible. In Matthew 6:33–34 it says “Above all, constantly seek God’s kingdom and his righteousness, then all these less important things will be given to you abundantly. Refuse to worry about tomorrow, but deal with each challenge that comes your way, one day at a time. Tomorrow will take care of itself.” (TPT) The “One Day” part comes from this. Read more>>

Jacopo Falleni

Nonna in Italian mean Grandmother. What is the best place to go hide when you are in trouble? Read more>>

Jill Elam

Most everyone likes pretty things. When you hear the word pretty it grabs your attention. Most women want to look and feel pretty (women were my target audience) and most women want smaller snatched waist lines. So I wanted my company’s name to be catchy, feminine and cute. Based on the nature of my business I came up with Pretty Face Snatched Waist. Read more>>

Kirsten Tate

On January 12, 2020 I became a mother to a beautiful, wonderful little boy. As life comes and goes in many ways, I tragically lost my grandmother the hour my son was born. Her name was Connie Lou. She went by C.Lou her whole life and we had a very special bond. I named my business ” The Lou Project ” because I was just becoming a brand new version of myself as a new mom and trying to navigate life with a piece of me missing. I wanted to honor her and keep a part of her alive. Read more>>

Taylor Stockard

The name Lucky Bone Market was inspired by my families business name when I was a young child. For 30+ years my family has been producing Team Ropings, but when they first began, their business name was “Wishbone Productions”. The Team Roping/Western industry has played a major role in my life and my families. Read more>>

Lotus Ruiz

I created my small business/brand in August of 2020, at the peak of a difficult time for everyone world wide. I was in college at the time taking classes remotely, majoring in Chemistry. As many of us did, I spent so much time alone and as the world came to a halt around me, I began to reflect. I realized I was really dissatisfied with the direction my life/career was going. Read more>>

Christopher Han

My wife, Vania Bouffard, would make a Korean sweet and spicy Gochujang sauce for our household that became so popular with family and friends, they encouraged us to bottle and sell it. We thought that “Gochujang” might be a bit hard for people to pronounce so we shortened it to “Gogo.” That’s how “Vania’s Gogo Sauce” was initially created but we also thought that naming our business after a sauce would limit our potential. That’s how “Vania’s Gogo Foods” was created. Read more>>

Cathi Rivera

The name of my company is Flowing with Pearls. It is a name that lends itself to storytelling and creation. It reflects the many facets of living in South Florida, the flow of the wind, the movement of water, the constant changes of light both brilliant and shadowed, and the story of how many cultures flow into each other creating a mixture of origins leading to more stories. I love taking a hard material like metal and making it move softly and smoothly around other materials. Read more>>

Aziza Curry

When I started my business in 2020, I called myself Infinity Nailz20. I wanted my business to stand out and have meaning behind it. The name infinity means unlimited and endless. As time progressed, I knew what I was capable of and the talent I have and I knew I was a go-getter. Read more>>

Quisha Milton

My Dad actually helped me name my business, almost 10 years before I ever had it. It was literally a conversation we had about me starting & having a food truck. This was in 2009! I think he was ahead of the times with the food truck idea back then. Everything about Me & my life is either in or from somewhere or something in the South of the world. Read more>>

Jennifer Sayre

When naming my brand, The Crafted Mermaid, I wanted to capture the essence of creativity, empowerment, and self-love. The concept of a mermaid symbolizes a strong and independent female figure, representing beauty, grace, and a connection to the ocean. As a hair salon owner, I believe in the power of transformation and helping my clients feel their best, just like a mermaid flowing through the water. Read more>>

Temperance Wooden

Yes, it definitely can be hard brainstorming for a unique brand name. You truly have to think long term when doing so. Personally, I wanted my brand to be inclusive to all ethnicities and backgrounds. After thinking about my business name for months and months, an epiphany happened. Read more>>

E’lon Joi

I chose the “Black Film” portion because in 2018, despite the successes that had been made domestically and internationally in Black cinema post Black Panther, I was STILL hearing people say that Black leads/Directors/ensembles were not a valuable or profitable investment for Execs to consider. After being in academic spaces that did not give acknowledgement to the success of Black Films, then working in a Development space in Hollywood, where I had to convince people to see value in our input daily, I truly felt invisible. Read more>>

Monea West

So I actually was thinking hard and going back and forth with ideas and my best friend actually came up with Nea’s because my name is Monea and and because nea is one of my many names I thought that Nea’s sweets and treats was a good name I am very much so into sweets which is also a treat but if I ever decided to add anything else that wasn’t a dessert/sweet to my menu then I wouldn’t have to change my name Read more>>

Aviva Jansen Perea

The name Day Rate Beauty speaks to the most common point of negotiation in my career, my day rate. Opportunity and pay disparity are a standard in Hollywood. My industry very clearly lacks diversity and after taking time to reflect during the chaos of 2020, I chose to advocate for myself in a way I never had. Whomever you are, this is my message to you… WORK HARD, AND ADVOCATE FOR YOURSELF Read more>>

Rebecca Berrih

My company is called Elysian Fields Entertainment. Elysian Fields are the final resting place of the souls of the heroic and the virtuous in Greek mythology and religion. In French, Elysian Fields is called Champs-Elysees, and as a Parisian, I loved the double meaning. Read more>>

Jessica Fender, Ashley Georges N/A

Our brand Exchange of Gems was birthed through a simple every day phone call between two best friends. Every time we spoke to each other we always tried to exchange valuable information or ideas that we learned that would be beneficial to each other whether for our businesses or just in our day to day lives. This is something that we had been doing for years, then finally one day we came up with the idea to share valuable information that we have learned from each other and from other entrepreneurs in different industries with the community. That’s how our very first event the Exchange of Gems Planner Party was created. Read more>>

Kim Ann

Though I write under the pen name Kim Ann, my business name is Lucky Four Press, LLC. My husband was the one that came up with it. My husband and I have two children which means our family size is “Four” and we feel “Lucky” to have each other. The word “Press” came from the fact that I was writing books, as in a printing press. Read more>>

Kimberly Edmond

In my eyes my mother became an Angel in 2022. It was a life-changing experience for me being her only child. Read more>>

Rachael Quinn & Abigail Reed

The definition of moonwake is the reflection of moonlight on the water. We felt this fit perfectly with not only the genres we write for, but the themes we explore within them. Despite primarily writing in the dark and dramatic horror/thriller/supernatural spaces, we always find ourselves incorporating moments of levity through comedic relief and heartfelt moments between our characters. Read more>>

Bobbie Weiner

I had graduated Makeup School 3 days prior to getting a call from my FX Makeup teacher asking me if I would like a job as a goffer for the head makeup artist on the set of a horror movie. I said absolutely. Little did I know that he had called 2 other people before me and they would not take the job. It was paying $35.00 for 15 hours starting at 5 PM that same evening. It is what they call an “All Nighter. ” Read more>>

Rosie Dirzanowski

As you can see, the word “Moxie” is included in both of my business names. I love this word and everything it stands for. I first heard the word from a favorite movie of mine when I was kid. It means grit, determination, courage and I think the word itself just stands out. About a year after I started making earrings I decided to do a rebrand. Read more>>

Christian Trujillo

Taking it back to day one ,year 2014 it all started with a bunch of friends roaming the streets in the famous east los angeles. Driving our trucks down whittier and beverly boulevard . Our circle wanted to establish a cool and simple name ,so we all agreed on V8ghts . The reason for that name was because for the most part we all had 8 cylinder trucks so it sort of made sense at that time. Read more>>

Stacy Sutton

We are a big water/fishing loving family. I am a boat captains’ daughter and grew up being out on the water and fishing. My ultimate goal is to have the business on the water one day at the sand bars and on the Islands as a mobile boat bar. Where people can swim up to our stocked vessel and have options for cocktails and snacks. Read more>>

Alyssa Banks

I’m a pastor’s kid yet I’ve always been a creative. When I wanted to create a business name, I thought it was important to find something that merged my two worlds. So I combined the words Sanctified and Fly—SanctiFly. Read more>>