Alright – so today we’ve got the honor of introducing you to Marcelline “Marcie” Taylor. We think you’ll enjoy our conversation, we’ve shared it below.
Marcelline “Marcie” , thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?
I do manage my own social media. I am actually the person companies hire to manage their social media and digital presence. I also have a team for client projects, depending on their needs. However, I am happy to share that managing my own social media has been rewarding. Through my channels, I am able to connect with my audience and share authentically and I am able to get creative and experiment.
When you are a solopreneur or a brand, posting daily on your own, creating content etc is challenging. I recommend that you work with a social media manager or consult with a social media strategist in order to come up with a plan and work efficiently. There are tools out there that can help you manage your time and social media schedule.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am a writer and marketer by profession. I have a creative marketing company that specializes in social media, email and content marketing. We help businesses leverage social media and digital tools to accomplish their marketing goals. So for example, if you have a nonprofit and your goal is to grow your donor base – we will work with you to figure out how to do this utilizing let’s say, Facebook and Instagram. If you have an event and you need to generate buzz in order to encourage ticket sales, we will create a plan for you to do this in stages by using a combination of organic and paid social media, for example. If you have a restaurant or company that has existing social media pages that have gone dormant, we will help you revitalize them or even do a full-on makeover.
These days, I find that I am working more and more with nonprofits because I align with their mission and I want to help them make the most out of their often limited marketing budgets. I also enjoy working with community-driven projects and events.
While I am proud of all the work I’ve done so far with clients, I am especially proud of the work that I have done as a volunteer working on marketing and social media for nonprofits like FilAm Arts, the Friends of the Huntington Beach Children’s Library (The Taste of Huntington Beach), Orange County School of the Arts – Culinary Arts and Hospitality Conservatory, and Les Dames D’Escoffier of Los Angeles /Orange County.
What’s been the best source of new clients for you?
Referrals, word of mouth.
Any insights you can share with us about how you built up your social media presence?
I had a decent following on Twitter back when that was a thing, before influencers were a thing… To be honest, my personal following is on the nano influencer level but those that do follow me are highly engaged. That’s the thing, when you work in social media marketing – your priority is mainly building your clients’ social pages rather than your own. I can confidently say that I have managed to build and grow the right audiences for my various clients.
Here’s my advice to those just starting to build their social media presence:
Don’t buy followers or try to game the system. Stay true to yourself and to your brand. Share content that is meaningful and don’t just post to post something. Remember that social media is not the only way you can communicate with your audience. And if one day suddenly Meta decides to kill Instagram or Facebook, what then?
Contact Info:
- Instagram: http://instagram.com/marcietaylor
- Twitter: http://twitter.com/marciemarketing
- Youtube: https://www.youtube.com/@marcietaylor
- Other: http://theasianaunties.com http://filamjam.com
Image Credits
Kait McKay Sthanlee Mirador Jane Gillespie