We recently connected with Kathy Borie and have shared our conversation below.
Kathy , looking forward to hearing all of your stories today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
I own the Poconos 1st and only award winning green certified cleaning business. My business has won Best Cleaning Business from our local newspaper best of the best awards 7 times out of 8 years. I’m also certified in infectious diseases cleaning. I love being eco conscious and being the only cleaning business in the area means a lot to me and my clients value my knowledge. I enjoy sharing cleaning tips on my various social media platforms so people can learn how to properly and safely clean & disinfect.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’ve always loved nature and the environment. When I learned about the dangers of toxic cleaners, not to just people but the environment, I began switching to vinegar, hydrogen peroxide and other eco friendly cleaning products. My thirst for safe minimal waste eco cleaning grew when I was pregnant. For the safety of my children as well. My clients love that I take their home environment seriously and clean safely. Sharing my knowledge with others is also vital. When we know better, we do better.
www.crunchycleaningbykathy.com
Crunchy Cleaning by Kathy on facebook, instagram, youtube and tik tok
I love eco living that I began making plant based sprays and rollers years ago. I make plant based Hannah hair mermaid spray, tick repellent spray, headache rollers and more, all with organic essential oils and other plant based ingredients. facebook.com/
Can you share a story from your journey that illustrates your resilience?
My cleaning business slowed down a lot during the beginning of the pandemic due to all of us being in quarantine. Being a small business owner, it was tough since if I don’t work, I don’t get paid. It was financially tough, but I used the slower time, since I did have a few commercial clients that were open, and I had to disinfect their spaces, to educate myself with disinfecting infectious viruses. I earned several certifications from the World Health Organizations and other medical online organizations. That knowledge was, and still is, crucial in proper disinfecting of dangerous pathogens.
We’d love to hear the story of how you built up your social media audience?
Social media presence is crucial in running a business, especially the more virtual we become. I am very active on social media and try to share on as many free websites or apps as much as possible. With either photos or cleaning videos, being active and showing people who you are, what you offer, making it fun and educational is a great way to advertise and network. Persistency is key
Contact Info:
- Website: www.crunchycleaningbykathy.com
- Instagram: www.instagram.com/crunchycleaningbykathy
- Facebook: www.facebook.com/crunchycleaningbykathy
- Youtube: www.youtube.com/crunchycleaningbykathy
- Other: Tik tok: crunchy cleaning by kathy