We’re excited to introduce you to the always interesting and insightful Stacee and Dunavin Catron. We hope you’ll enjoy our conversation with Stacee Stacee and Dunavin below.

Alright, Stacee and Dunavin thanks for taking the time to share your stories and insights with us today. So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?

The first thing we would do is start earlier! We spent so much time thinking about why we couldn’t start the business and couldn’t start the Youtube channel instead of figuring out how we COULD make it work. Many high level entrepreneurs will tell you to start before you’re ready and that is so critical to building a brand because you have to have the guts to say I’m doing it, and I don’t care what anyone else thinks. Then, along the way we would figure out who our audience is and what strategies work best for our business. We wouldn’t be afraid to take risk because that is how you learn and get better quickly.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We are Stacee and Dunavin Catron. A husband and wife team who’s Youtube Seafood Boil video went viral. That is when our cooking journey began! We love cooking together and tasting the many flavors of different cultures from all over the world! We are millennial parents, youtubers, bloggers, and entrepreneurs so we like cooking to be quick and simple. Our goal is to bring you delicious recipes that are super easy to make as well as save you time and energy!

That is also why we started Spice Addicts. Spice Addicts is our line of seasoning and sauces that will create the same flavors you see on our Youtube videos.. We thought it was more convenient for our subscribers and blog followers to package up our special seasonings and ship it to their front door. Hence, Spice Addicts was born!

We are so proud of how we are able to make complex recipes more manageable and accessible to the everyday home cook. We hope to provide a gourmet experience in your kitchen with our condiments and sauces. Cooking can be difficult, we want to take the hassle out of dinner recipes and provide flavor to your favorite dishes!

Have you ever had to pivot?

We like to call ourselves the King and Queen of pivoting! We pivot constantly but one of the biggest pivots we made was changing our Youtube channel from lifestyle to a food/cooking channel. When our cooking video gained traction, we recognized the gap in content on the platform and decided to continue in that direction. We had to change everything we thought we wanted to do with our channel and double down on what was working. It paid off!

Any insights you can share with us about how you built up your social media presence?

Three words. Know your audience. This is so important no matter what platform you are on. However, the only way to know your audience is to put out more content and see how they react to it. If you are not able to post content on a consistent basis, don’t waste your time! We spent years halfway doing social media and the way the platforms are built that is not acceptable. We had to be willing to put in the work consistently and find out how to make that work around our schedule.

Contact Info:

• Website: www.cookigwiththecatrons.com
• Instagram: www.instgram.com/CookingWithTheCatrons
• Facebook: www.facebook.com/ShopSpiceAddicts
• Youtube: https://www.youtube.com/c/cookingwiththecatrons
• Other: www.instgram.com/SpiceAddicts_