We recently connected with Zoë Karlson and have shared our conversation below.

Zoë, appreciate you joining us today. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

I’ve been creating since I could talk. Ruminating on “My Brand” since I was at least 15. I spent many a summer pushing my wares at flea markets (and I still do), and I push my online presence as much as I can as that is Today’s way…Just made my very first order via TikTok Shop. I still have a ways to go. But Passion plus Consistence is the key in my experience. People can be so secretive about ‘what makes a brand successful,’ but it’s really as simple as being Genuine in what you do, and aligning your Purpose and Passion with Necessity. The STORY is everything. Why would someone purchase your product? Is it going to elevate their everyday life? How?
I love when people gasp at my creations. It tells me that these are the pieces they’ve been looking for. I want to inspire!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I regard myself as a “multi-focused mixed media artist.” A true renaissance woman, I like to try my hand at every craft. Although, I tend to specialize in Fashion and Surface Design; all blossoming from my adoration of Art History and Fine Design. Incorporating my own designs in my work is a constant, but I also always try to upcycle reclaimed materials. I focus on clothing, both women’s and unisex, and Jewelry, and finally, Home Decor.
Follow @sucredove on social media to see past, present, and in-progress creations, and to stay in the loop for pop-ups & events.

Everything is handmade with Love and from California, USA.

Is there a particular goal or mission driving your creative journey?

I would love to have my own storefront one day; or my pieces in enough boutique type shops where it feels as if I’m reaching a larger crowd then on my own.

Also, of course, my obsessive need to create.

We’d love to hear the story of how you built up your social media audience?

Slowly but surely, and it’s still small! Putting in just 1% every day gets you pretty far faster than you’d think! CONSISTENCY!

Contact Info:

• Website: SUCREDOVE.COM
• Instagram: @SUCREDOVE
• Other: TikTok: @Sucredove

Image Credits
@sucredove