We were lucky to catch up with Yeva Poghosyan recently and have shared our conversation below.

Hi Yeva, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

Ever since I was a little girl, I have always loved jewelry and fashion. I always was drawn to the creative world with little to no chance to express myself. As someone with a strong finance and accounting education, I had all but given up hope that one day I would be able to pursue my passion for art and fashion. That is, until 2019. That’s when my husband, Arman, talented designer with years of proven records, and I decided to finally pull the trigger and launched our jewelry line ARY D’PO. With Arman’s experience designing for major retail and hotel chains, as well as global brands like Kathy Ireland and Tommy Bahama, his incredibly artistic nature and amazing skills, and my business background, we were perfectly positioned to do something we both like – not just jewelry, but wearable art.

It was very important for us that we create quality jewelry that marries art and nature. Many of our designs are inspired by the wonders of the natural world, and we strive to capture the magic of the world we live in.

Yeva, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Born in Armenia and raised in Soviet Union (a country that doesn’t exist anymore), I moved to the United States with my family in 2003. The Soviet Union’s collapse, the painful re-birth of the independent Armenia, and adaptation to new culture after we moved in many ways shaped our resilience. However, despite these difficulties, neither my husband nor I lost our love of humanity, integrity, and dignity.

I have a California Certified Public Accountant (CPA) license, a Master’s Degree in Accounting, and a Bachelor’s Degree in Economics & Management. I am a finance and business strategy executive with 27-years of experience in finance and accounting, including 21 years of efficient strategic and tactical leadership roles, and 17-year practice in the entertainment industry. I am always where help is needed the most. Resolving challenges is one of my strengths and I genuinely love helping people, so this career path felt perfect for me.

However, I always was and still am a HUGE jewelry enthusiast, who was lucky enough to be able to turn her dream of being part of the artistic world into reality. Founding ARY D’PO jewelry brand gave me the opportunity to discover my creative self and ARY D’PO quickly became my true passion.

At ARY D’PO, we are committed to creating unique, high-quality jewelry. Our collections are created with utmost care and integrity and designed for modern style influenced by art and nature.

Our collections, each bearing its own distinctive charm, include a wide range of necklaces, bracelets, earrings, and rings. Meticulously crafted from sterling silver or brass and plated with high-quality gold or rhodium, our jewelry pieces are elegante and durable. And now, we’re thrilled to announce that we will be launching our luxurious fine jewelry line featuring precious metals and gems soon.

ARY D’PO is more than just a jewelry brand, it is an artistic movement spreading positivity through our designs. Every one of our collections tells a unique story and is designed to be worn with warmth and joy. We don’t just make jewelry; we create symbols of creativity.

I am also happy to announce that in addition to our website and the stores that carry our jewelry, ARY D’PO now has a new showroom at The Drop at Glendale Galleria – a collective of over 60 other talented designers and artists. We hope that having this mini storefront will help ARY D’PO to connect with new customers and to improve our customer service processes. Now, our customers can schedule to meet with us, explore our beautiful jewelry collections in a cozy atmosphere, and shop for our elegant and timeless pieces in person. Having a showroom in the heart of Glendale positions us advantageously for further growth and expansion with our upcoming fine jewelry luxury line.

We were fortunate to win the JCK Jewelers’ Award in the very first year of launching our brand, which inspired us to persist in the work we’re passionate about. Each year thereafter, our company has achieved higher levels of success, and we’re immensely proud and excited about what lies ahead.

How’d you meet your business partner?

I met my business partner, my best friend, the love of my life, the father of my amazing daughter, and my husband when I was still in university back in Armenia. We met at one of my university’s comedy club sessions, where I was performing. People always say, “when you know you know” and I don’t think I had truly understood it before, because when I met Arman Poghosyan, I knew.

Business partnership is a complicated process by itself, now imagine adding all of the complications of a romantic relationship and emotions to it. As in any relationship, it is critical to find balance, set goals, and collectively move forward. That’s what we commit to do every day.

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford

Let’s talk about resilience next – do you have a story you can share with us?

There are so many, but perhaps, one of the most relevant would be our brand’s survival just a year after launching – during the “COVID-19” era. As we all remember, many stores, brands, and businesses ceased to exist back then. And then, the ones that survived actively started the process of migration to online platforms, oversaturating the industry. The US economy was not kind to a newly opened online jewelry business: the resources were limited, potential deals were lost, etc., but we didn’t give up and ARY D’PO stayed the course.

Throughout our life and business experience we learned that persistence and consistency always lead to success.

Contact Info:

• Website: https://arydpo.com/
• Instagram: https://www.instagram.com/ary_dpo/