We were lucky to catch up with Mick Rose recently and have shared our conversation below.

Alright, Mick thanks for taking the time to share your stories and insights with us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

I decided to name my business High Crest Musix because Highcrest Dr. in the best part of Oak Cliff known as P.T.P. was the first street that I could remember and still call home.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

I got into the professional music industry in my early twenties. After changing my major from accounting to music business I gained my bachelor’s degree in 2018. I spent a few years working with local artists and began to realize that my interest in helping artists get to their next level was more than just a hobby it was a true passion. I’ve had the blessing of being able to learn from a few heavy hitters on the music business side and I can say that having those connections help me continously grow as an entrepreneur. Weither I’m wearing the hat of artist manager, studio engineer, project manager, bookkeeper, A/V tech or roadie, I’m in a realm where I love what I do and that shows in all of my work with others. What sets me apart in my position specifically is that I make sure with or without me each artist I encounter can succeed and reach their full potential. I do so because I feel that everyone has a dream. Seeing others dreams come true is the best feeling in the world and that is what makes me happy with my work at the end of every day.

How do you keep in touch with clients and foster brand loyalty?

Luckily the vast majority of my clients have become somewhat family and we are in constant contact with one another sharing our successes, obstacles and goals for the future. Loyalty comes from being supportive in whatever way necessary and when you understand that artists change daily if not hourly you understand too that they will need support at every level of life. It doesnt take much to respond when an artists sends me a message just like it doesnt take much to share their new projects.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A major lesson that I had to unlearn coming into my area of the music business is that not every artist wishes to be an A-list chart-topping artist. Many just want to create great music to share with their family and friends. Understanding the real goal of the artist and what they feel best suits their chosen lifestyle can help a lot in assisting them in reaching their goals. When I began working professionally I assumed that every artist had the goal of touring the world and selling out arenas. That was until I met artists who had done so and although they had no regrets whatsoever they did feel a sense of exhaustion, loneliness and being overworked while in the process. I then began to not assume but ask artists their vision for the future and plans for things such as touring and brand partnerships. While a few artists do have the goals of becoming chart toppers many are very comfortable with being local celebrities, performing in smaller venues and touring in areas around their home town only.

Contact Info:

• Instagram: www.instagram.com/bigg_mmick
• Facebook: www.facebook.com/MmickRrose
• Linkedin: www.linkedin.com/mmickrrose

Image Credits
K.Gillespie for YML Photos Thunder Hoodie Apparel