We caught up with the brilliant and insightful Khush Patel a few weeks ago and have shared our conversation below.
Khush, thanks for taking the time to share your stories with us today Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?
In the dynamic world of fashion, commercial, and concert photography in 2023, profitability can be an elusive goal, despite the glamour and creativity associated with the industry. One of the biggest challenges to profitability in this field is the constant need for innovation and adaptation. Let me share with you a story that illustrates why this challenge persists.
As a dedicated photographer with a mind brimming with creative models and concepts, I’ve always strived to stand out in a crowded market. My journey into the industry started with a passion for capturing the essence of fashion, the energy of live concerts, and the allure of commercial photography. Little did I know that while I could capture the world through my lens, the business side of photography would be a rollercoaster ride.
**The Creative Struggle:**
In the early days of my career, I focused solely on my artistic vision. I poured my heart and soul into every project, creating breathtaking visuals that garnered attention and admiration. However, I soon realized that producing stunning work was only half the battle.
**The Business Model Evolution:**
To make a sustainable living as a photographer, I had to develop a solid business model. This involved not only refining my technical skills but also becoming a shrewd entrepreneur. I learned the importance of marketing, branding, networking, and diversifying my services.
**Challenges I Faced:**
1. **Market Saturation:** The advent of high-quality smartphones and accessible editing tools has turned almost everyone into a potential photographer. This saturation has made it challenging to stand out and charge premium rates.
2. **Changing Trends:** The fashion and music industries are ever-evolving. Staying updated with the latest trends and technology is crucial to remain relevant. Clients often expect cutting-edge techniques and concepts.
3. **Economic Volatility:** Economic downturns can severely impact the fashion and entertainment industries, leading to reduced budgets and fewer opportunities for photographers.
4. **Fierce Competition:** The industry is fiercely competitive. Building a reputation and client base takes time and persistence. I faced countless rejections before landing some of my most significant gigs.
**Adapting and Thriving:**
To overcome these challenges, I had to constantly adapt. I diversified my photography services to include behind-the-scenes content, influencer collaborations, and virtual reality experiences. I invested in the latest camera equipment and software to maintain a competitive edge. Networking became a lifeline, as I built relationships with designers, musicians, and event organizers.
**The Lesson Learned:**
While profitability in the fashion, commercial, and concert photography industry may be challenging, it’s not impossible. Through determination, adaptability, and a relentless pursuit of creativity, I’ve managed to carve a niche for myself and find success. The key is to remember that photography isn’t just about taking pictures; it’s about telling stories and providing clients with an experience they’ll cherish.
In an industry where everyone can take a picture, it’s the unique perspective, unwavering dedication, and business acumen that set photographers apart, ensuring not only stunning visuals but also a profitable path in the world of image creation.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Certainly, here’s your story in a more professional tone:
At the tender age of 14, I was introduced to a simple box with a pinhole, an introduction to the world of photography. However, my childhood dream was to become a pilot, but destiny had a different path carved out for me. The idea of being confined to one place never truly resonated with my restless spirit. As a child, I harbored a relentless curiosity for art and painting. As I delved deeper into the world of painting, my love for photography blossomed as a means to express my creativity.
At 16, I embarked on my photographic journey, landing my first internship with one of India’s leading photographers. A year of dedicated learning and content creation later, I decided to take the plunge and establish my own venture, Khush Patel Photography. With a small team by my side, we began our journey. Fast forward to age 18, and I found myself shooting my first international gig at the Ultra Music Festival in Korea. That experience ignited my career, propelling me into the echelons of the music photography industry. Today, I proudly tour five countries as a personal artist photographer and for renowned festivals.
The life of a photographer is far from simple. It entails endless shooting and meticulous editing, often accompanied by the challenging task of convincing my parents, who had envisioned a lucrative career as a pilot for me. The leap from the prospects of a million-dollar job to the life of a photographer was met with resistance. However, my determination prevailed, and when I received my first $1,000 check, their doubts were finally put to rest. The journey of a concert photographer is marked by sleepless nights and tireless work, which, at one point, led to insomnia and even a hospital admission due to the relentless 24/7 schedule.
My initial aspiration was to become a creative concert photographer driven by my love for music. However, I gradually found my path in the world of commercial, conceptual, and portraiture photography. I discovered that a single portrait could narrate a profound story, prompting my shift in focus.
There’s more to me than meets the eye. Surprisingly, I hold a license as a private jet pilot, making me one of the youngest photographers to collaborate with over 75 artists worldwide. Recent accomplishments include publications in more than 10 prestigious magazines across the globe. In 2021, I had the honor of being recognized as a Canon EOS influencer.
Furthermore, my journey has taken me to Los Angeles, where I delved into the world of fashion photography, enriching my artistic experience. I’ve had the privilege of working with renowned artists like Martin Garrix, Alan Walker, AP Dhillon, Dimitri Vegas & Like Mike, and giants in the industry such as BookMyShow and Sunburn Festival. My affiliation with Canon and Sony serves as a testament to my expertise and dedication.
Many clients have approached me with blank slates, seeking my creative vision to elevate their projects. With more than five press releases and a growing portfolio of collaborations with rising artists, I strive to create art through photography in this era of Instagram.
In my world, photography is not merely about capturing moments; it’s about crafting stories through the lens. As I continue to evolve as a photographer, my goal is to inspire, captivate, and challenge the boundaries of creativity.
“The beauty of photography lies in its ability to transform moments into timeless stories, and I am dedicated to pushing the boundaries of this art form.”
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
In the realm of professional photography, one of the most profound lessons I had to unlearn was the notion that a certain degree of lethargy could be tolerated, and that constantly expecting more could be a harmless aspiration. The journey towards unlearning these habits was pivotal in my rapid growth and development.
**The Backstory:**
In the early stages of my career, I found myself occasionally succumbing to bouts of lethargy. It’s an easy trap to fall into, especially when one is navigating the creative industry, which often celebrates spontaneity and the freedom of expression. I used to believe that my creativity could not be stifled by routine or structure.
Simultaneously, I harbored grand expectations and ambitions. I believed that every achievement or accolade I earned was merely a stepping stone to something greater. While this drive can be constructive, it had the unintended consequence of causing me to constantly raise the bar, leading to a perpetual state of dissatisfaction.
**The Lesson Learned:**
However, as I continued to advance in the professional photography industry, it became evident that a lethargic approach was unsustainable. In the fiercely competitive world of photography, consistent and reliable performance was imperative. Clients and collaborators demanded not just creativity but also professionalism, punctuality, and dependability.
Moreover, the relentless pursuit of more began to take a toll on my well-being. The constant expectation of achieving greater heights left me feeling perpetually unsatisfied and at times overwhelmed. It hindered my ability to appreciate the milestones I had already reached.
**Unlearning and Rapid Growth:**
Recognizing the need for change, I began the process of unlearning these habits. I implemented structured routines and schedules, ensuring that my work was consistently of the highest quality. This newfound discipline translated into enhanced client satisfaction and increased opportunities.
Additionally, I adopted a more balanced perspective on success and ambition. I understood that while ambition can be a driving force, it’s equally important to acknowledge and celebrate one’s achievements along the way. This shift in mindset allowed me to find contentment in my progress and appreciate the significance of each project, irrespective of its scale.
In this industry, growth is not solely defined by the number of gigs or the prestige of clients. It’s also about personal and professional development. Unlearning the lethargy and insatiable hunger for more led to remarkable growth, not just in my career but also in my overall well-being. It allowed me to approach each project with renewed vigor, unwavering professionalism, and a deep sense of fulfillment.
In conclusion, the lessons I had to unlearn were transformative. They taught me that in the professional photography industry, a consistent and disciplined work ethic, coupled with a balanced perspective on success, can be the catalyst for rapid and sustainable growth. These insights have not only elevated my craft but have also enriched my life as a whole.
What’s worked well for you in terms of a source for new clients?
Absolutely, the landscape of client acquisition in the photography industry has evolved significantly with the rise of social media and digital platforms. While word of mouth remains a powerful and trusted source of referrals, today’s photographers must also leverage various strategies to stand out and connect with potential clients effectively.
**1. **Networking and Building Relationships:**
One of the most valuable sources of new clients has been networking and building genuine relationships within the industry. Attending events, photography workshops, and industry gatherings allows me to connect with fellow photographers, models, event organizers, and potential clients. Personal connections and recommendations can often lead to lucrative opportunities.
**2. **Social Media Presence:**
In the digital age, maintaining a strong and engaging presence on social media platforms is essential. Platforms like Instagram, Facebook, and even TikTok provide a powerful avenue to showcase your portfolio, share your creative process, and engage with a global audience. Consistently posting high-quality content and interacting with followers can help generate inquiries from potential clients who resonate with your style.
**3. **Website and Online Portfolio:**
A well-crafted website serves as your online storefront. It should showcase your best work, provide information about your services, and include client testimonials. An easily navigable website can attract potential clients who are searching for photographers online and want to see a professional online presence.
**4. **Online Directories and Listings:**
Listing your photography services on online directories and platforms such as Yelp, Google My Business, and specialized photography directories can make you discoverable by local clients actively searching for photographers.
**5. **Collaborations and Partnerships:**
Collaborating with other professionals in related fields, such as makeup artists, hairstylists, and models, can expand your network and lead to referrals. Building strong relationships with event organizers, agencies, and other industry players can also result in client referrals.
**6. **Paid Advertising:**
Depending on your budget and target audience, paid advertising on platforms like Facebook, Instagram, or Google Ads can be effective in reaching potential clients. It allows you to precisely target your ideal clientele based on demographics and interests.
**7. **Email Marketing:**
Maintaining a newsletter and email list can help you stay in touch with past clients and keep them informed about your latest work and promotions. Repeat business and referrals from satisfied clients are often an excellent source of new projects.
In today’s competitive photography industry, it’s crucial to combine a multifaceted approach to client acquisition. Word of mouth remains powerful, but actively leveraging social media, online presence, networking, and strategic partnerships can help you reach a broader and more diverse client base. Building a reputation as a professional, reliable, and creative photographer is key to attracting and retaining clients in the long run.
Contact Info:
- Website: https://khushnyfa.wixsite.com/my-site-1
- Instagram: https://www.instagram.com/khushpatelphotography/
- Linkedin: https://www.linkedin.com/in/khush-patel-32539a135/
Image Credits
BTS on the shoot: Vaishnavi Patil Headshot: Vaishnavi Patil On base shot: lane Barden