We’re excited to introduce you to the always interesting and insightful Angela Thompson. We hope you’ll enjoy our conversation with Angela below.

Angela, looking forward to hearing all of your stories today. If you could go back in time do you wish you had started your business sooner or later

I feel incredibly lucky that I started my business at the perfect time for me. I just had our oldest child and stepped away from corporate America when I began consulting with a former colleague on a very limited basis. Over the years, as my children grew, my business expanded as well. I actually don’t think that starting my business earlier would have been best for me or for my clients. As a marketing strategy and market research consultant, I feel that I can offer a unique skill set having been in the corporate world for so many years. Over the past 13 years, as my children grew, I’ve “been in their shoes” and that experience allows me to provide more actionable and results-driven consulting, than if I hadn’t been in house for that previous 9 years.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I started my career at McKinsey & Company as a management consultant then joined American Greetings in product management. I spent 3 years in seasonal cards and two years on the Target team. I was a marketing strategist at Victoria’s Secret; working on product launches, flagship stores and the Victoria’s Secret fashion show. I now serve retail and CPG clients of all sizes across the marketing function; from market strategy, competitive analysis/patterning, persona development and market research.

How’d you build such a strong reputation within your market?

My mission is to provide every client with customized solutions by asking during initial discussions, “when this is over, what do you hope to have learned? Ideally, what will I deliver to you to ensure that you have exactly what you need to make this the most effective outcome?” Many times, clients will say “we want a focus group,” however, through the course of the conversation, they may actually need a less expensive research methodology to gather the insights they need. By providing them with open and honest thoughts to help guide the scope up front, my clients appreciate that transparency and know that their goals are my number one focus. Building a reputation for being a trusted partner to my clients is my core objective.

We’d love to hear about how you keep in touch with clients.

Every year, I publish a thought leadership piece on experiential and distinctive retail stores in New York City. This patterning work gives my clients across the country with an insight into the newest and most unique store experiences. By providing a value-add, I maintain a connection with clients and give them insights which they can incorporate into their strategic planning.

Contact Info:

• Website: https://thompsonmarketingconsulting.com/
• Linkedin: https://www.linkedin.com/in/angela-thompson-4465257/

Image Credits
Steph McVaugh Photography