Doing things differently often leads to outsized results and so we connected with some of the most inspiring leaders and trailblazers we know and asked them to go into detail about what they do differently relative to others in their industry.

Jumar Newell

Launcharts is somewhat of an anomaly in this industry. Many marketing firms do either the creative side or deal in the technical execution, but we specialize in helping our clients from the beginning and beyond. We have mastered pairing the technical with the creative, ensuring that our clients received one cohesive strategy, plan, and execution. Read more>>

Robert Portillo

At Nimbus Marketing, we pride ourselves on taking a unique approach to SEO and CRO that sets us apart from the industry standard. While many in our field offer SEO services for various scales of businesses, we go the extra mile by ensuring a two-way educational process with our clients. Every month, we sit down with our clients to provide a transparent view of our strategies, showing them exactly what we’re doing and why. Read more>>

Cameron Bickley

I’m a videographer by trade. I LOVE every aspect of videography, shooting, editing, composition, lighting, all of it! But when it comes to videography, most videographers just shoot a video without any real intention behind it. They just shoot videos and move on to the next project. Here’s where I diverge from your traditional run of the mill videographer. Read more>>

Angie Yoo

Everyone knows that most weddings take place on the weekend Saturday and Sunday, which means that these are the days that wedding vendors work the most. Our industry (the wedding industry) has a reputation of over charging couples simply because they can! I wanted to be different. I started Beloved Events Co. in 2020 and we quickly became a reputable company in the wedding world. In 2022 alone we worked more than 60 events! Our team grew from just two employees to ten. Read more>>

Bronwyn Jones

After working in Corporate America for 10 years in Green Tech and Venture Capital, I admit I got a little burned out from the hustle. I decided to choose a different career path and try something new, which led me to getting my real estate license and joining The Oppenheim Group Brokerage, made famous by The Netflix TV Series Selling Sunset and Selling The OC. This appealed to me because I was looking for a more fun work environment that still kept me feeling challenged but didn’t burn me out. Read more>>

Marco Arviso

i am in the Native Jewelry business. I’ve always been a huge consumer of our own Native Peoples art. However, in the past i would buy most of my gifts through pawn shops, trading posts, or Native Jewelry stores in Gallup, NM. I never really challenged the idea that these places were owned by non native people. Read more>>

Dorit Thies

When creating my shoots for a large client or an individual, I am working with one team of experts that assist me and cover the skill set that is needed to fullfill the job. Read more>>

Luca Cioci

I often take on projects that allow for a small team as well as direct communication to the client. One of the advantages to this kind of work is creative freedom and flexibility. I prefer to join a project from the origin to absorb its motivations and goals, and to better design a production method. Read more>>

Brooke Fish

I got into Interiors through playdates with my other mom friends and their kiddos. Ten years later, I’m still serving the families who would never hire an interior designer, but know their house could benefit from a little help. They just don’t know where to start. I have several clients who tell me, “I love that you don’t have a minimum budget and use what I already have in my home.”  Read more>>

Iga Soszynska

My company focuses on supporting small, creative businesses (from interior designers, to photographers, textile & wallcovering brands, furniture designers etc.) in their marketing efforts, as well as helping interior designers with their back of the house operations. All that is possible because of my own valuable industry experience that I gained while working as an Interior Designer: lessons learned, mistakes made, managing employees, dealing with difficult clients, and building someone else’s small business into a successful firm, before starting my own. Read more>>

Kasual Kas

In the music industry, the major labels rely heavily on viral trends and analytics and not on artist creative development. I work with creatives based on what I feel their long term potential is and that cannot always be determined by numbers or algorithms. When I find someone with talent, I will help them grow their career from the ground up. Read more>>

Dr. Pamela Larde

I can confidently say that joy is my differentiator. It’s not just a fleeting emotion for me; it’s a core strategy that permeates every facet of my life. I firmly believe that joy should be integral to personal well-being, family life, business endeavors, and the workplace. What sets me apart is my commitment to infusing joy into everything I do. Read more>>

Sheila Crenshaw

With over 20 years of experience in healthcare, retail, and private practice management, my extensive background ranges from corporate training leadership teams, and implementing new OR equipment protocols for new service lines to understanding retail sales team dynamics. Read more>>

Lisa Hodes

At Sweeties Candy Cottage, our imaginations are the main rules we follow. We do not try and copy other chocolate stores, but rather create recipes from our dreams. We do not care as much about looks but focus on innovation and taste. You will see chocolate recipes that are not found anywhere else, and if they are, we usually make our products with the motto “abundance”. Read more>>

Breana Pulizzi

I have always been drawn into the creative industry. Any art form holds a special place for me. The photography industry will tell you that picking a niche will make a break your success. I chose to pick a brand instead of a niche. I specialize in lifetime Photography. I tell people’s stories as they unfold following them through their lifetime of big moments. Read more>>

Vincent James

We differ from other fashion brands because we are ethical, sustainable, and pop-culture inspired. Most nerdy or pop-culture inspired brands use unethical manufacturing processes or are a part of the fast fashion umbrella. We believe and have proved that there is an audience for high quality, fandom-centric clothing and fashion. The other aspect that sets us apart is customer service. Read more>>

Christine Wilson

As a small business in the big industry of wedding invitations we absolutely do a few things differently. We have always believed that serving couples on such an important day in their lives is such a personal thing. From the very beginning in 2008, we approached our business as a service first rather than a product first. Read more>>

Kyla Skinner

In the eye-care/eyewear world, there are a few large corporations that own a huge percentage of the recognized brands, they own retail stores, doctor’s offices and insurance companies. In buying out many of these avenues, they have been able to become more profitable and take over a huge chunk of optical demands. Read more>>

Allison Webber

I try very hard to offer a community based environment within my salon and education I offer. I feel that this industry has a lot of competition and ends up very harmful at times. I love the ability to share my experiences, the good and the bad, to help other stylists, new or experienced. I love to create a community at my classes, which is why I keep them on the smaller side. Read more>>

Natalie Brite

Our motto within DoGoodBiz Studio is “Doing Business Differently”. We place our values at the center of everything we do. We take pride in ensuring that our values are not just a poster on the wall, but are woven throughout the entire fabric of our team, the brands we work with, and the businesses we partner with. Read more>>

Majora Carter

I work as an economic development consultant across the US. One thing that almost all low-status communities like the Suth Bronx have in common is that they lack what urbanists refer to as “3rd Spaces”. These are usually businesses like cafes, bars, and restaurants, barbershops, and book stores where people can meet up randomly or self-program for meet ups. Read more>>

Jane Owen

Publicity has often gotten a bad rap. Read more>>

Jess Tiergyn

As both a mental health therapist and a specialized organizational coach I respond to the topic of suicidality with a very different focus and view point then many in my field. The needs and autonomy of the individual is my focus and I don’t view suicidal ideation as something that necessarily points to mental illness. In seeking solutions for folks experiencing suicidality on the micro or macro level I believe it is imperative that we consider the degree of how their environment is impacting them and consider ways that we can adjust the poorness of fit that might be present. Read more>>

Barbra Dillon

Our fundamental drive at Fanbase Press has always been to celebrate fandom(s) and highlight the importance of storytelling. Serving as both an award-winning comic book publisher and media organization for the past 13 years, we’ve worked to build a community for fans and creators. We celebrate and give voice to the themes, ideals, and people who make our favorite art so exceptional. Read more>>

Juan Irby

As a male doula in the birthing community, my approach centers on fostering a holistic birthing experience that actively involves fathers and partners. While doula care traditionally leans towards female professionals, I recognize the importance of breaking down gender stereotypes and ensuring that fathers feel not only welcomed but empowered in the birthing process. I provide a supportive and non-judgmental environment for both expectant parents, acknowledging that every family’s journey is unique. Read more>>

Endrea Kosven

As a small business, our goal is to help place a company in the hearts and minds of others. Whether that’s through copywriting or a website, we strive to do this through creativity and being inspired by what’s around us. Due to our size, we’re able to be flexible and creative with how we approach our marketing for both individuals and clients. Our company slogan says it all — It’s where creative lives. Read more>>

Bronwyn Jones

When it comes to real estate, I set myself apart by taking a truly unique approach. I don’t just consider my clients as transactions; I genuinely treat them as if they’re part of my extended family. While many real estate professionals tend to overlook these personal connections, I consider them absolutely crucial. Read more>>

Kimberly Gonzalez

Since its inception, Bake Up has been questioning food industry standards, and saying “no thanks” to many of them. Saying “no thanks”, means you’ll need to develop a lot of patience, curiosity, and an open mind about finding another way. Many different experiences inform my thoughts on the food industry and my commitment to myself and my community to offer something different. Read more>>

Shauntelle Parham

One thing that I feel sets me apart from the home staging industry standard is that I offer medical office styling as well. I haven’t come across many home stagers providing this service. I decided to add this because of my background in the medical field. I’ve worked in both clinical and administrative settings in pediatrics, dermatology, as well as other specialties. Read more>>

Annie Latrice

In the fashion industry, there is this idea of a “standard.” There are so many images that push us to think that we need to look or act a certain way. I’ve always thought that way of thinking was boring and dangerous.