We recently connected with Chelsey Hallblade and have shared our conversation below.

Chelsey, appreciate you joining us today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?

My online health coaching business started out as just me. I was a registered nurse with a passion for fitness. I began taking on clients to help them lose weight and get in shape while finding balance with nutrition. I soon found myself busy. Too busy to be working in the hospital as a nurse AND coaching online clients. So I quit my hospital job. Once I did that, it wasn’t long before my business took off. I found myself with a full client roster and unable to keep up. So I made my first hire, another coach. Since then, I have grown to a team of 6 coaches and a couple of virtual assistants. What I thought was a side hustle is now my own business and brand and growing every single year.

My strategy has been to hire other coaches versus just keeping my roster full, building a waiting list or raising my prices. My vision is to serve thousands of women and keep prices affordable. Health should be accessible to everyone! I would rather build a team and serve more people versus being extremely premium and high ticket coach. This allows me to have time to work “on the business” versus only working “in the business.” This has allowed me to grow and scale while serving more clients and making more hires.

Chelsey, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a registered nurse turned online health and fitness coach for women. I am also a Pre & Post Natal Fitness Specialist. I specialize in helping busy women and moms drop body fat and feel amazing in their own skin using healthy and sustainable methods.

My program is one on one coaching designed to walk alongside you on your health journey, help you get results and feel your best, and fall in love with the process.

I am most proud of helping over 750 women get healthier and feel better in their own skin!

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

When I began my fitness journey, I jumped in head first. I decided to compete in a bodybuilding competition that required extreme dieting because I wanted to get shredded and have abs. I fell into the mindset of restricting my food heavily and didn’t know how to navigate eating out or enjoying food in moderation anymore. It was all or nothing. It took me a few years to come out of this mindset. Now, I am passionate about teaching women how to avoid this extreme restricting I went through. I want them to learn balance and moderation and not make the same mistakes I did.

We’d love to hear the story of how you built up your social media audience?

I grew my online social media presence by documenting my own fitness journey. I just shared my life as a working nurse who was trying to get in shape. I never planned to use my platform for business but it just worked out that way and I am so grateful for my online community!

Contact Info:

• Website: slaysquadcoaching.com
• Instagram: chelseybrookefitness
• Facebook: chelseybrookefitness
• Linkedin: https://www.linkedin.com/in/chelsey-hallblade-39777574/
• Other: TikTok: @chelseyhallblade