Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Cory Martinson

I love the well-known quote from Maya Angelou: “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This principal can be applied when it comes to showing clients – or anyone really – that you appreciate them. Find out what that client – or, if it is a business, the individuals working there – care about and the important recent or upcoming events in their lives, then figure out a way to recognize, congratulate, or assist with whatever that may be. For example, I once learned that one of my clients was expecting his first child. Being a relatively new father myself, I knew how important it was to him and how excited he must be for the baby to arrive. Read more>>

Keiana Armani

The best thing we’ve ever done to show customers our appreciation is consistently including a thank you card, and a complimentary gift with purchase for every order. Customer’s report feeling appreciated and regarded as special to our company. Read more>>

Erika Tijerina

I started a business to share my creativity with others and their pets. I have so many customers tell me they enjoy my products aesthetic. They enjoy seeing what products I have coming in the near future and are always excited to get their hands on the latest products. Read more>>

Nickie Crow

Well, the best story I’ve ever heard is from a close friend who found themselves needing to turn a bad customer experience into a great customer experience and it is how I approach my business with my clients. There was a seminar with 250 attendees and the speaker was talking about grass roots marketing. He used a very well known restaurant chain as a great example on this subject. Praising the company all around he encouraged them to go eat dinner there that night. Read more>>

Vanessa Ortiz

Well one way I love to show my customer that I appreciate them, I usually giveaway a print or sticker. For their purchase or sometimes I give away a original to a special customer that just connects so well to the art work. Customer love the energy I bring and giving a piece or even a discount the customer feels amazing and uplifted. Read more>>

Shirley Garcia

We understand that it is because of the fur families that choose to shop with us and support our business, that our bakery continues to thrive after years. We don’t take this lightly, which is why we do our best to show our appreciation towards our customers throughout the year. For our business anniversary, we gift our loyal customers with a gift bag to provide a token of our gratitude. We have also implemented a rewards system through a stamp cards that offers a free item once a stamp card is full. We truly appreciate those who shop with our barkery and support our vision. Read more>>

Dianne Melillo

We are constantly striving to make our customers feel special and appreciated. We put handwritten ‘thank you’ notes. We also see really loyal customers that make us really happy. One customer even reached out to us after receiving her item to tell us how happy she was with it, and that always makes us feel incredible. Buying a luxury item is something really personal, and we are always ecstatic when we can help someone find their dream bag. Read more>>

Meggin Tengberg

In the wedding industry I think it is imperative to show your clients the love. Whether you send them a booking gift, bring a special gift on the wedding day or send a gift once you’ve delivered their full gallery. I think clients see so much value in you as a creative when you add personal touches that shows them you are so grateful for them. I love surprising my clients with gifts they didn’t pay for and they definitely don’t expect. Read more>>

Carmelle Harris

The best thing that I have done to show a customer that I appreciate them is giving them personalized thank-you notes expressing my gratitude for their business. I would personalize it by mentions specific details about the customer or their purchase. I would also do special promotions and gifts. I love to surprise my customers with unexpected promotion or small gifts on special occasions. This could be a discount code, a freebie, or even a personalized gift that aligns with their interest. Read more>>