We recently connected with Eric Chebil and have shared our conversation below.

Eric, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Discover how Cher® revolutionizes homeownership, making it accessible and rewarding for everyone. We offer innovative co-ownership plans and exclusive mortgage solutions that simplify your path to wealth accumulation.

Cher® serves as your premier digital gateway to the world of homeownership, empowering individuals with modest to moderate incomes to embark on a journey towards co-ownership and financial prosperity.

As a cutting-edge real estate marketplace, Cher® brings together a vibrant community of first-time buyers, seasoned real estate experts, savvy investors, and trusted lenders. We facilitate seamless connections between co-owners and potential co-buyers, expert real estate agents, and an extensive array of home listings curated through the Multiple Listing Service (MLS).

At Cher®, our dedicated team provides hands-on guidance and offers competitive loan options meticulously crafted to streamline your homebuying experience.

With Cher®, you can step into the world of property co-ownership, whether or not you reside in the home, and unlock exclusive benefits tailored for first-time homebuyers. Join us on this exciting journey towards homeownership and financial freedom.

In essence, Cher® reimagines homeownership as a dynamic and inclusive endeavor that not only brings you closer to your dream home but also empowers you to shape your financial future with confidence. Join us on this transformative journey today!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Meet Eric, a true global citizen with citizenship in Canada, Lithuania, and the United States. Eric’s family heritage is steeped in entrepreneurial spirit, and he’s on a mission to redefine homeownership.

After earning his Bachelor of Science in Construction Engineering from the prestigious University of Washington in Seattle, Eric went above and beyond, double minoring in Architecture and Finance. His academic journey set the stage for his unwavering passion for homeownership.

Eric’s career trajectory is nothing short of remarkable. At just 23 years old, he became one of the youngest Real Estate Brokers of his generation. He transitioned seamlessly from an engineering role to overseeing multi-billion dollar projects with the esteemed west coast giant, Swinerton Builders.

His expertise extends to luxury real estate as well, having worked with Christie’s International Brokerage, where he represented discerning buyers and sellers in complex real estate transactions. Eric’s dedication led him to earn his mortgage loan originator’s license, adding another layer to his extensive skillset.

Eric is not just a real estate professional; he’s a pioneer in sustainable building design and construction, holding the prestigious Accredited Professional designation. His entrepreneurial spirit drove him to establish a successful real estate company in the past, but his current endeavor, Cher®, truly stands out.

As the Founder and CEO of Cher®, a venture-backed startup, Eric is making waves in the industry. Cher® is reshaping the landscape of homeownership, allowing individual renters to co-own properties, build equity, and eventually sell. The impact of Cher® has been recognized on a national scale, with features in prominent publications like Forbes, CBS, and more.

With over 15 years of industry experience, Eric is on a mission to democratize homeownership, making it accessible to renters across the country. Cher® is pioneering the concept of fractional homeownership, specifically designed to empower first-time buyers.

Eric’s vision, expertise, and dedication are poised to transform the way we think about homeownership, ensuring that it’s within reach for everyone. Join him on this exciting journey toward accessible and equitable homeownership.

Do you have any insights you can share related to maintaining high team morale?

Elevating your team and fostering unwavering morale is at the heart of exceptional leadership. It begins with leading by example, embodying the work ethic and attitude you desire from your team. Effective, transparent communication is the bedrock, where open channels empower your team to express ideas and concerns, forging trust and unity. To keep spirits soaring, set clear, inspiring goals, ensuring each team member comprehends their role’s significance. Acknowledgment and celebration of accomplishments instill a profound sense of pride and purpose. Nurturing professional growth through training, mentorship, and new skill acquisition ignites motivation.
Empower your team to make impactful decisions within their purview, fostering ownership and responsibility. Resolve conflicts constructively, creating a safe space for collaborative solutions. Champion work-life balance and flexibility for a harmonious and productive team.
Cultivate an atmosphere of collaboration, where diverse perspectives fuel innovation. Lead with empathy, understanding the individual journeys of your team members. Offer constructive feedback and pathways for advancement. Celebrate the richness of diversity within your team for innovative thinking.
Finally, your positivity, even in adversity, serves as a beacon of inspiration. Continuously assess and adapt, placing your team’s well-being at the forefront, crafting a dynamic and motivated work environment.

How do you keep in touch with clients and foster brand loyalty?

At the heart of our brand’s success is our commitment to keeping in touch with clients and cultivating unwavering brand loyalty. Our dedicated marketing team serves as the engine driving these efforts, with a laser focus on creating curated content tailored exclusively for our valued clients and interested realtors. Through our monthly newsletters, meticulously designed with our clients and realtor partners in mind, we deliver relevant and insightful information directly to their inboxes. These newsletters are not generic; they are precisely targeted to address the unique interests and needs of our audience. It’s our way of showing that we understand and care about what matters most to them.
In the digital realm, our social media presence is nothing short of captivating. Our social media posts are carefully crafted to engage, educate, and entertain. We understand that social media is not just a platform but a community where connections are formed. By sharing content that resonates with our audience, we create a sense of belonging and ensure that our brand remains at the forefront of their minds.
But it’s not just about content creation; it’s about meaningful connections. Our marketing team is dedicated to actively engaging with our clients and realtors on social media. We respond to comments, address inquiries, and participate in conversations relevant to our industry. We believe in the power of interaction and view social media as a bridge that connects us with our community.

Contact Info:

• Website: https://cherahome.com/
• Instagram: https://www.instagram.com/cherahome_/
• Facebook: https://www.facebook.com/cherahome
• Linkedin: https://www.linkedin.com/company/cher/
• Twitter: https://twitter.com/cherahome
• Youtube: https://www.youtube.com/channel/UCCSV1Qm64UBe-okuoEcA8Bg
• Yelp: https://www.yelp.com/biz/cher-real-estate-santa-monica